Location: Hybrid – 2 days in Nuneaton (Mon–Tue) Department: Marketing Reports to: Growth Manager / CRM Commercial Campaign Manager At Holland & Barrett, we're on a mission to make health and wellness a way of life for everyone. As a Senior CRM Executive, you'll play a vital role in creating meaningful customer connections, ensuring every campaign is timely, personalised, and impactful. The Role Lead the build, QA and optimisation of multi-channel CRM journeys (email, app, push) using Braze. Bring campaigns to life with personalisation and segmentation powered by CDP integrations. Partner with design, loyalty, data and content teams to deliver customer-first communications. Own performance reporting, dashboards, and test-and-learn plans to continually improve campaign impact. Mentor CRM Executives and act as a trusted escalation point for QA and journey execution. Represent CRM within cross-functional squads, ensuring seamless collaboration across the business. The Person Proven experience in CRM or retention marketing. Hands-on experience with Braze (or similar ESPs) and CDP-driven segmentation. Skilled in dynamic content, journey QA, and campaign troubleshooting. Strong analytical mindset with the ability to turn insights into action. Organised, proactive, and a natural collaborator with a passion for customer engagement. What we offer Wellbeing & Lifestyle Benefits Health Cash Plan Life Assurance Private Virtual GP FREE at-home blood test kit Pension Contribution 33 days holidays (Including bank holidays) Holiday Purchase option Access to ‘Wellhub' with gyms, studios and wellbeing apps Discounts & Savings 25% Colleague Discount with FREE Next Day Delivery Exclusive Discounts from a wide range of partners £/€50 Annual Product Allowance to spend in store Learning & Development Access to a variety of learning opportunities, including Level 2-5 Apprenticeships, Workshops and our Digital Learning Library AND MORE! Holland & Barrett does not accept unsolicited resumes from search firms/recruiters. Please do not forward resumes to our job alias, employees, or any other company location. Holland & Barrett is not and will not be responsible for any fees if a candidate submitted by a search firm/recruiter unless otherwise agreed with respect to specific open position(s).