Brand Manager
Salary £50,000 to £60,000 depending on experience
Permanent
Hybrid / Folkestone
Are you a visionary Brand Manager looking for your next exciting challenge? Keen to shape the future of a trusted UK Brand?
At Saga, were building the UKs most trusted brand for people over 50, and we want you to play a central role in our journey. If youre ready to join a forward-thinking, dynamic in-house team where your ideas will shape the future, read on.
Why Saga?
Our people are at the heart of everything we do. We pride ourselves on a vibrant, inclusive culture where innovation and collaboration are celebrated. Sagas portfolio is ever-evolvingfrom travel and personal finance to insurance and publishingoffering you the chance to work across diverse industries that truly make a difference to millions.
We work in a hybrid way at Saga both at home and in the office. In this team we work mainly from Folkestone, you will also be required to visit the London office on occasions. We typically spend 3 days a week in office and 2 at home.
Package Description
At Saga we recognise that our people make us special. We believe our colleagues deserve rewards for the excellence they demonstrate every single day, that's why we have put together an amazing benefits package for all colleagues.
BENEFITS AVAILABLE FOR THIS ROLE:
25 days holiday + bank holidays
Option to purchase additional leave - 5 extra days
Pension scheme matched up to 10%
Company performance related annual bonus - Up to 5%
Life assurance policy on joining us, 4 x salary
Wellbeing programme
Colleague discounts including family discounts on cruises, holidays and insurance
Range of reductions and offers from leading retailers, travel groups and entertainment companies
Enhanced maternity and paternity leave
Grandparents leave
Income protection
Access to Saga Academy, our bespoke learning platform
Main Responsibilities
Brand Strategy:
Supporting the next iteration of the Saga Brand, evolving Experience is Everything beyond the strapline
Contributing to the expansion of Brand Guidelines to provide clarity for all stakeholders and enable consistent application
Driving the development of the brand architecture to create long term brand clarity and consistency
Facilitating the development and implementation of Sagas multiproduct marketing activities and cross-sell plans
Monitoring brand KPIs and measurement metrics and cascade to relevant BUs
Guiding the Group Home Page content ensuring it delivers for the brand and the business units
Brand Operations:
Support and uphold the Brand Governance process
Update brand management tooling, in particular Cloudlines for guidelines
Brand IP and trademark protection
Oversee and govern the contact with our customers across the group, especially for email sends
Support activities to unlock more of our database and own our opportunities matrix
Agency and partner management:
A key point of contact and partner for brand, creative and media agencies
Supplying brand assets to Partners (agencies, newspapers, publishers)
PR, Social & Insight:
Support Sagas Social teams strategy and execution to ensure it drives brand engagement
Collaborate with Travel PR team and support their activities, when needed
Work with Sagas Consumer Insight team to educate internal teams and improve customer experience
The Ideal Candidate
Were looking for a Brand Manager with real drive and curiosity, eager to make their mark in a large-scale, multi-brand organisation. Ideally, youll bring:
Proven experience in brand management/ownership, ideally within a consumer-focused business.
Expertise in agency relationship management and a sound grasp of PR, social strategy, and consumer insights.
Excellent communication and relationship-building skills across all levels.
A self-starter mentality with a passion for spotting and seizing opportunities.
Proactivity, problem-solving skills, and an open, innovative outlook.
A marketing qualification is a plus, but your attitude and experience matter most.
Saga Values: Make it Happen, Do the Right Thing, Customer First, Excellence Every Day, Our People Make Us Special
About The Company
Over the past 75 years we have become the UK's specialist provider of products and services to people aged over 50 in the UK. Were the most trusted brand amongst UK consumers in this demographic, recognised for high-quality products and exceptional standards of service. Our product portfolio includes cruises, holidays, insurance, personal finance products and?our Saga Magazine.
Our focus on delivering exceptional products and service empowers our colleagues to create moments that are personal and special for our customers and for each other and our values underpin our approach and help guide us to deliver our purpose.
Were committed to making sure that colleagues can be their best, be themselves and make a difference more than anywhere else. We have done this by creating a truly inclusive culture, where all colleagues can bring their full and authentic selves to work and be treated with dignity?and respect in an environment that is free from discrimination and harassment.
Thanks to our people, Saga was awarded with a Gold for Best Customer Centric Culture in 2025. This is testament to the great culture weve built together. This award belongs to all our colleagues who collectively make Saga a fantastic place to work.
We are champions of age inclusivity and signatories of the Age-Friendly Employer Pledge, we are proud of our multigenerational teams we have in place. Were also a committed Disability Confident employer and ensure that our recruitment process is inclusive and accessible. Your application will have fair consideration, and youll receive personal communication throughout your applicant journey when you apply to join Saga.
Saga does not accept agency CVs unless specifically engaged on the role by the Talent Acquisition Team. Please do not forward CVs to our recruiters, employees or any other company location. Saga will not be responsible for any fees related to CVs received in this unsolicited manner.
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