Digital Content Coordinator (Ben Sherman Brand) Full-Time Kingston-Upon-Thames Purpose of the role : The Digital Content Coordinator is responsible for executing and optimising content across the Ben Sherman websites (UK, DE, US). This role plays a key part in ensuring website content is engaging, on-brand, and aligned with seasonal promotional and marketing calendars. The Digital Content Coordinator will work closely with cross-functional teams to enhance user experience, improve site performance, and drive conversions through strategic content planning and execution. Responsibilities: Content Strategy & Execution Support the Digital Content Manager in owning the online content planner for each site, ensuring alignment with key promotional and marketing initiatives. Develop and publish SEO-optimised blog content to support seasonal campaigns and enhance organic search visibility. Oversee the visual merchandising of homepage, product landing pages, blogs, and promotional banners to optimise user experience and conversion rates. Brief and collaborate with the Creative Team on imagery and copy requirements to support e-commerce goals. Site Optimisation & Performance Monitoring Manage seasonal meta data uploads, ensuring SEO best practices are followed. Utilise Google Analytics and other data tools to track website performance, identify content gaps, and recommend optimisations. Work with the E-Commerce Trading and Development teams to improve website functionality, user experience, and design enhancements. Conduct regular site audits to ensure all content, links, and pages function seamlessly, resolving any issues with the development team. Build, track and analyse promo code performance, providing insights on engagement and effectiveness. Cross-Team Collaboration & Content Management Act as a key liaison between e-commerce, marketing, creative, and merchandising teams, ensuring content supports broader brand and commercial goals. Work with our SEO agency to stay ahead of search trends and implement strategies that drive organic traffic growth. Monitor competitor activity to identify industry trends and innovate content strategies for improved engagement and conversion. Maintain and update key website content pages, including store locator, policies, and promotional landing pages. Key Skills and Experience: Experience managing and publishing content within a Content Management System (CMS). Strong understanding of SEO best practices and content optimisation strategies. Data-driven mindset with proficiency in Google Analytics or similar tools for performance tracking. Highly organised, with strong project management skills and the ability to multitask effectively. Excellent verbal and written communication skills, with an eye for detail and brand consistency. Collaborative team player with a proactive approach to problem-solving and innovation.