At Too Good To Go, we dream of a planet with no food waste. Our marketplace connects millions of users with thousands of food businesses across 19 countries, making sure surplus food doesn’t go to waste. We are proudly a certified B Corp and one of Europe’s most loved and mission-driven consumer brands.
We’re now looking for a Head of B2C Marketing to lead our consumer marketing efforts across 7 dynamic markets: UK, Ireland, Germany, Austria, Switzerland, Poland, and Czech Republic. This role is ideal for someone who thrives at the intersection of strategy, execution, and purpose—and is excited to drive impact at scale in a fast-growing, multi-market tech business.
Your mission
As the Head of B2C Marketing, your mission is to accelerate user growth, engagement and retention by designing and executing high-impact and financially sustainable marketing strategies tailored to diverse, hyperlocal markets. You’ll lead a team of passionate marketers and work closely with Commercial, Product, and Brand stakeholders to ensure our efforts are performance-driven and aligned to business priorities.
Responsibilities
* Execute the B2C marketing strategy for the Central Europe + UK/IE region, balancing global direction with local market nuances.
* Develop hyper localised campaigns and initiatives that resonate culturally and regionally, using hyperlocal insights to fuel growth of the marketplace.
* Manage and develop a high-performing team of marketing leads and specialists across multiple countries and languages.
* Drive user acquisition, engagement and retention through growth marketing performance channels, CRM, and other hyperlocal marketing levers, using a full-funnel approach
* Establish and track marketing performance KPIs across channels and markets, using data to continually optimize spend and impact.
* Partner cross-functionally with Global Marketing teams, Country Directors, PR/Comms, B2B/Partner Marketing and Product teams to ensure marketing initiatives are aligned with business and user needs.
* Cultivate a culture of continuous learning loop by feeding local market and local consumer insights into Global Functions.
What We’re Looking For
* Significant experience in growth marketing or performance-driven consumer marketing, ideally in a fast-paced tech or online marketplace environment.
* Proven success scaling consumer acquisition, engagement and retention strategies across multiple countries and languages.
* Strong track record of using data and experimentation to measure and improve marketing performance.
* Experience with hyperlocal marketing strategies—balancing national brand equity with local resonance.
* Expertise with the marketing stack for mobile app based businesses and consumer marketplaces: digital performance channels including video, CRM, paid social, hyperlocal campaigns, SEO/SEM, analytics tools and product-led conversion optimization
Traits & Abilities:
* Deep commercial acumen—you can think in funnels, unit economics, and trade-offs.
* Ability to lead laterally and drive outcomes in a matrixed business with multiple priorities and stakeholders.
* A strong people leader who knows how to develop and empower teams to perform at their best—across cultures, languages, and time zones.
* A strategic thinker who can also roll up your sleeves and execute.
* Passion for sustainability and alignment with our mission to fight food waste.
* Exceptional leadership skills with a focus on inspiring and developing high-performing teams, through both direct and indirect management., especially via test and learn techniques.
* You are fully proficient in English.
* Proficiency in German is highly desirable. Polish, Czech or French are also beneficial.
* You have a passion for sustainability - you understand the urgency of climate action.
Our values
* We Win Together
* We Raise the Bar
* We Keep It Simple
* We Build A Legacy
* We Care
What we offer
* A rare opportunity to work in a social impact company (and certified B Corporation) where you can see real and tangible impact in your role
* Working alongside an international community of users, partners and 1,100+ colleagues across 19 countries that are on the same important mission
* Personal and professional development opportunities in a fast-paced scale-up environment
* An inclusive company culture where you can bring your authentic self to work
* A strong, values-driven team culture where we celebrate successes and socialise with colleagues that care
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