Direct message the job poster from Publicis Media
Talent Acquisition | Publicis Groupe, WPP, PlayStation
Company description
COMPANY OVERVIEW
Publicis Groupe, known for its world-renowned creativity, best in class technology and data assets, and digital and consulting expertise, is one of the world’s largest communications groups. With 103,000 staff in over 100 countries, the Groupe has capabilities in Creative, Media, Digital Business Transformation and Production.
In 2014, Publicis acquired Sapient, which hailed the start of a profound transformation. The 2019 acquisition of Epsilon bolstered this transformation by driving our data-led offering to new heights. Our country-led model, known as the “Power of One”, gathers all the Groupe’s capabilities under one roof, putting clients at the core of the organisation. It is with the “Power of One” mantra at its heart that our global teams operate.
PUBLICIS MEDIA
Publicis Media harnesses the power of modern media through global agency brands Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX and integrated platform-based technologies including CJ, CitrusAd, Epsilon and Profitero. A key business solution of Publicis Groupe, Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.
Overview
About the team:
The Technology & Activation Group is a global digital ad technology, operations, and measurement team of professionals supported by best-in-class technology and expertly designed procedures. TAAG helps to form the foundation of our Data and analytics practice by turning the data we create into a true asset for our business. TAAG supports and complements the digital and analytics teams and builds expertise to educate some of our most valuable media professionals.
Description:
We are looking for an experienced digital media specialist, with expertise in the fields of digital media technology, ad operations, ad tech, mar tech and measurement, who can come in and immediately make an impact. This will be both in terms of applying industry knowledge (and sharing this with the team) to manage key tagging, trafficking, data, measurement, and partner relationships to drive campaign efficiency and develop leading technical expertise. The individual we are seeking will be confident with senior agency executives and clients and clear in delivering our agency's point of view and recommendations.
The successful candidate will have a fully rounded knowledge of digital ad serving, measurement, and associated technology and partners.
Responsibilities
This role encompasses five core areas of responsibility:
Leadership & Coordination
• Lead and standardise global best practices, quality control, thought leadership, and client relationship management.
• Oversee global ad operations teams to ensure best-in-class service delivery.
• Establish and refine processes for flawless campaign execution, considering local nuances.
• Manage tagging, data collection, and operational activities aligned with campaign KPIs.
• Identify, deploy, and optimize digital technology solutions (e.g., ad servers, DMPs).
• Manage strategic technology vendor relationships and ensure team compliance.
• Audit current tools, evaluate needs, and drive innovation for efficiency and growth.
• Lead product roadmaps and thought leadership for digital AdTech/MarTech solutions.
• Collaborate with client teams to define technology needs for search, social, mobile, display, and video campaigns.
• Represent client requirements in the marketplace to create new value.
Global Operations Management
• Maintain operational playbooks, project plans, and compliance frameworks.
• Manage global team activities, tool access, and training programs.
• Ensure proper implementation of data collection technologies and campaign KPIs.
• Act as a first-line escalation point for technical and reporting issues.
This position requires strategic leadership, operational excellence, and expertise in AdTech and MarTech to deliver innovative and effective client solutions globally.
Qualifications
• Demonstrable experience in agency, ad, or marketing tech roles.
• Experience in an adops role, at Manager level
• Proficiency in MS Excel and PowerPoint
• Experience with tools like CM360, Sizmek, GTM, Tealium, IAS, and Double Verify.
• Expertise in tagging, ad verification, and data reporting with a detail-oriented mindset.
• Exceptional communication and relationship-building skills, with fluency in English (additional languages a plus).
• A proactive, problem-solving attitude and ability to excel under tight deadlines.
Additional information
Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Advertising
* Industries
Advertising Services
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