General Manager – Right-Hand to the Founder at FreshWipes (FMCG / E-Commerce)
Lower Dicker, East Sussex | Full-Time | In-Office Only
Apply with CV + Cover Letter: recruitment@freshwipes.co.uk
About Us
We’re FreshWipes – the UK’s favourite rinse-free hygiene brand, multi award-winning, and growing fast. What started with a pack of body wipes and a gut instinct has turned into a multi-million-pound FMCG challenger brand, now stocked in pharmacies, hospitals, QVC and more. We’re mission-driven, fun-loving, and scaling up fast – with all the excitement (and growing pains) that comes with it.
The Role
This is no ordinary General Manager gig. You’ll be the operational yin to our founder’s visionary yang – her strategic right hand, leadership partner, and calm in the occasional entrepreneurial storm. This role is central to FreshWipes’ next chapter, and we’re looking for someone exceptional.
Your Superpowers:
• You’ve led teams before and loved it. You get what it takes to grow and coach a high-performing crew (ours is 8 and growing).
• You’ve either:
• Worked in a fast-moving FMCG or e-commerce brand, or
• Been trained up in a blue-chip environment and want to now use those skills in a more dynamic, entrepreneurial setting.
• You’re commercially savvy: negotiating contracts, overseeing budgets, and managing suppliers/retail partners is your happy place.
• You love the operational stuff – process, supply chain, numbers, flow. You’ll work closely with our warehouse manager to forecast stock and manage ordering, making sure the right things arrive at the right time.
• You’re seriously detail-oriented – nothing gets past you.
• You care. About people, progress, purpose, and doing things properly.
• You thrive in-office and believe the best collaboration happens in person.
What You’ll Be Doing:
• Leading our team with kindness and clarity – coaching, hiring, and keeping the culture strong.
• Owning operations: forecasting and managing supply chains, ordering, and logistics, alongside our warehouse manager.
• Budget and P&L responsibility – working closely with the founder on financial targets.
• Managing supplier relationships and contracts – from retailers to raw materials.
• Being a strategic sounding board for new product development and growth initiatives.
• Keeping things moving while we scale. And spotting what needs fixing before it breaks.
Why Join Us?
• You’ll be joining a business that’s already profitable and ready to fly.
• You’ll have real impact from day one – shaping the future of a brand with purpose.
• You’ll work closely with a founder who values good humour, big ambition, and zero ego.
How to Apply
Send your CV and a covering letter telling us why you’re the person for the job and salary expectations to recruitment@freshwipes.co.uk
Let’s build something brilliant.
(And don’t worry – if you’re the right fit, we’ll forgive you for using Comic Sans on your CV. Just kidding Mostly.)
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