Senior Digital Marketing Executive
Basingstoke
£35,000-£45,000
Hybrid
Our client is a market leading SaaS platform. They've achieved a significant amount of growth in a short time-frame through a constant focus of innovation, development of new capabilities and the relentless pursuit of excellence in what they do.
They are now looking for an experienced Senior Digital Marketing Executive to join their marketing team to assist in the planning, execution, and optimization of their online marketing efforts. You’ll ideally have a passion for all things marketing and technology and be well-versed in the concepts surrounding digital marketing and be tech-savvy.
You’ll work as part of a small, passionate and committed team, and will be instrumental in ensuring the delivery of key milestones. Full transparency and the confidence to have honest discussions about output are essential qualities needed for working in such a collaborative environment where work is openly examined and delivered outcomes collectively discussed.
Key responsibilities will include:
* Creation of strategies to build a lasting digital connection with target market
* Launch & optimise paid search and social campaigns to increase company and brand awareness
* Ownership of SEO efforts
* Monitor the ongoing company presence on social media (LinkedIn, Twitter, Facebook etc.)
* Provide creative ideas for content marketing and update website
* Collaborate with designers to improve user experience
* Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
* Ownership of Email Automations and Web forms through the CRM (Salesforce)
What are they looking for
* Proven experience as Digital Marketing Executive or similar role
* Experience with B2B social media, Google Adwords and email campaigns and SEO/SEM
* A working knowledge of ad serving tools
* Strong knowledge of web analytics tools
* Skills and experience in creative content writing