E-commerce Executive Department: Marketing & Ecommerce Reporting to: Ecommerce Manager Works closely with: Marketing, Buying & Merchandising, IT & Web Development, Contact Centre & external agencies Location: Coventry (hybrid work) Keswick Flooring Ltd About Us At Keswick Flooring Ltd, our people sit at the heart of delighting customers and delivering an exceptional online experience. We are more than a flooring company - we are a team dedicated to transforming homes and building a trusted, market-leading brand. Our purpose is to create a seamless, high-conversion digital journey for residential consumers and trade customers, helping them research and purchase flooring quickly and easily. We are a fast-paced, ambitious and innovative retailer, committed to continuous improvement, technology-driven growth and providing an environment where our colleagues can thrive. Role Overview As an E-commerce Executive, you will play a key role in supporting new product development, on-site merchandising, UX and SEO, to maximise overall website performance for our three flooring brands. You will support the development and execution of merchandising, content, UX and CRO initiatives that drive engagement, conversion and overall commercial performance. You will help shape the customer journey across our three Shopify websites, ensuring that every visitor interaction is optimised, insightful and contributes to our mission of becoming the leading trusted flooring provider in the UK. Key Responsibilities T rading & Merchandising ● Support with launching new product development across all 3 websites, liaising closely with the product team. ● Maintain and optimise all onsite merchandising using Shopify, including categories, filters, search settings and product display logic. ● Execute and deploy promotional plans and campaigns to maximise ROI and ensure commercial accuracy. Customer Journey, UX & CRO ● Generate actionable UX recommendations to enhance on-site usability, clarity, and conversion. ● Conduct competitor research and use data (GA4, Clarity ect.) to uncover insights that improve user experience. ● Create wireframes and mock-ups in line with UX best practices and support the delivery of A/B tests and personalisation programmes. Content & SEO ● Ensure all on-site content is SEO-ready and collaborate with SEO partners to implement enhancements. ● Work with marketing teams and agency partners to create high-quality, on-brand copy and visual assets. Analytics & Insights ● Analise website and campaign performance metrics; provide regular reports to the Ecommerce Manager and key stakeholders. ● Use insights to influence future activity, improve efficiency and help shape the digital roadmap. Cross-Functional Collaboration ● Partner with IT & Web Development to turn UX and merchandising recommendations into live improvements. ● Align with the product team on new product development and keeping existing product data accurate and up to date. Work closely with the Contact Centre to understand customer pain points and feed insights back into website upgrades. ● Collaborate with Marketing to align trading, promotional and content strategies Key Skills & Attributes Core Skills ● Experience working in an ecommerce environment. ● Proficient in a CMS (Shopify preference) and merchandising functionality. ● Experience with supporting new product development and handling product data. ● Proficiency with analytics and UX tools (Google Reporting Suite, Ahrefs, Looker Studio, Clarity). ● Strong analytical mindset with the ability to interpret data and make recommendations. ● Experience with A/B testing, CRO principles, SEO fundamentals and UX best practice. ● Good working knowledge of Microsoft Office and Adobe Creative Suite. Personal Skills ● Strong organisational skills with the ability to prioritise and manage tight deadlines. ● Confident communicator who builds effective cross-team relationships. ● High attention to detail with a passion for quality and accuracy.