Own and drive the acquisition engine of the business, generating high-quality inbound leads and pipeline through paid media, website performance, and data-led decision making.
This role is accountable for turning marketing investment into measurable pipeline and revenue, owning performance strategy end-to-end and holding agencies and sales team accountable to commercial outcomes.
Core Skills Needed
* Strong experience in performance or acquisition marketing
* Proven ability to manage and scale paid media through agencies
* Strong analytical and reporting skills (HubSpot or similar CRM)
* Experience with website optimisation and CRO
* Commercial mindset with clear focus on pipeline and ROI
* Strong stakeholder and agency management skills
* Experience with copy writing for both paid and website channels
* Experience reviewing leads with CRM to understand how these progress through the funnel, and working with sales team to drive and improve our follow-up and conversions
Core Responsibilities
Acquisition Strategy & Funnel Ownership
* Own the end-to-end acquisition strategy across all paid and digital channels
* Manage performance from Click → Lead → Opportunity → Reservation not just top-of-funnel metrics
* Forecast lead volume, conversion, and pipeline contribution from marketing activity
* Continuously optimise funnel performance to improve lead quality and conversion
Performance Marketing & Agency Leadership
* Own strategy and performance across:
* Paid social
* Paid search
* Other paid acquisition channels
* Lead and manage agency partners:
* Set clear strategy, targets, and direction
* Challenge performance and drive continuous improvement
* Hold agencies accountable to pipeline and revenue outcomes (not just CPL)
* Own website performance as a core acquisition channel
* Project manage new website build and ongoing improvements
* Define and deliver CRO roadmap:
* Conversion improvements
* User journey enhancements
* Ensure the website effectively converts traffic into qualified leads
Data, Reporting & Commercial Insights (HubSpot)
* Use HubSpot to analyse:
* Lead quality and conversion rates
* Pipeline generated from new leads
* Build clear reporting on:
* ROI and pipeline impact
* Use insights to inform strategy, budget allocation, and optimisation
Attribution & Performance Optimisation
* Own understanding of channel attribution and performance
* Identify where value is created across the funnel
* Ensure accurate tracking and data flow across all platforms
* Continuously optimise based on performance data
* Define and refine what a qualified lead looks like (MQL/SQL)
* Use feedback from the sales team alongside data to improve lead quality and conversion
* Ensure marketing activity generates sales-ready opportunities
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