* From £45,000 per annum depending on experience - plus tips
* Permanent Contract 40hr week
* Either based in Cornwall or Hybrid Remote - Days, location and working patterns can be discussed
We’re looking for a commercially driven, hands‑on Digital Growth Manager to build and own our digital growth engine.
This is a pivotal role within the marketing team, responsible for delivering measurable performance across paid media, CRM, website optimisation and digital reporting. You will bring digital capability in‑house, reduce reliance on external agencies, and create a scalable, data‑led growth framework aligned to our masterbrand strategy.
Reporting to the Marketing Director, you will operate at both strategic and executional levels – setting direction while rolling up your sleeves to deliver.
The Rick Stein business has significant untapped digital potential across restaurants, rooms, retail and experiences. With strong brand recognition and loyal audiences, the foundations are in place.
Duties & Responsibilities
Digital Growth & Paid Media (Hands‑On Execution)
You will plan, build and optimise performance campaigns across:
* Meta
* Google (Search, PMAX, Maps)
* Retargeting platforms
* You’ll manage media budgets with clear ROI accountability, tracking cost per lead, customer acquisition cost and return on ad spend.
You will:
* Implement and manage GA4, pixels, tag manager and conversion tracking
* Develop audience segmentation and targeting strategy
* Produce clear, commercially focused monthly performance reports
* Reduce and ultimately replace external digital agency dependency
Success in this role means measurable reduction in acquisition cost and improved lead quality.
You will lead the procurement and delivery of a new, brand‑aligned website that reflects the ambition of the masterbrand.
This includes:
* Conversion‑led UX
You will manage developers and partners where required, ensuring on‑time and on‑budget delivery. Post‑launch, you will own CRO improvements, performance testing and ongoing optimisation. The website must become a growth asset, not simply a brochure.
CRM Selection & Rollout
You will oversee the selection and implementation of a CRM platform that integrates seamlessly with:
* EPOS
* Room bookings
* Table booking systems
* Other relevant operational platforms
You will design lifecycle automation workflows, build segmentation logic, implement data hygiene processes and deliver automated, template‑driven email marketing at scale. You will also leverage AI tools to drive efficiency in content generation and optimisation.
This work will transform how we communicate with guests, moving from campaigns to connected customer journeys.
Data, Reporting & Commercial Accountability
You will build the dashboards that leadership relies on. This includes:
* Tracking customer acquisition cost and lifetime value
* Monthly growth reporting
* Performance insights presented to senior leadership
You will ensure every digital decision is rooted in data and commercially defensible.
What success looks like
* Reduction in cost per acquisition
* Successful website rebuild delivered on time and on budget
* CRM implemented within agreed timeframe
* Automated lifecycle communications live and performing
* Reduced external agency spendClear, consistent monthly growth reporting
About You
* You are a systems thinker with commercial instinct.
* You combine strategic clarity with executional confidence. You are comfortable setting direction, but equally comfortable inside ad platforms, analytics dashboards and CRM workflows.
You likely bring:
* 4–7+ years in digital performance marketing
* CRM implementation or migration experience
* Website build or major digital project leadership
* Strong understanding of SEO and conversion optimisation
* Confidence with GA4, tracking and analytics tools
* Experience within hospitality, lifestyle or multi‑site retail would be advantageous, particularly where CRM integrates with booking or POS systems.
Personally, you are:
* Commercially minded
* Self‑directed and accountable
* Collaborative across brand, operations and finance
* Comfortable presenting performance insights at senior level
* Staff discounts – you'll get discount in our restaurants, shops and online and discounted hotel stays and cookery courses.
* Brilliant tips – on top of your salary you'll earn tips, paid weekly into your bank.
* Holiday – you'll get 28 days paid holiday every year which increases after 2 years.
* Free meal for two – after one year with us, you'll get a complimentary 3‑course meal for two people in one of our restaurants every year.
* Pension scheme – to help save for your future, you’ll be automatically enrolled in our pension scheme after your first 3 months.
* Employee Assistance Programme – wellbeing and engagement platform offering support, counselling sessions and retail discounts online and on the high street.
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