Social Media Manager
Location: Hybrid (2 days per week in London, Canary Wharf Office)
Type: 6 Months Fixed Term
About WePlay
WePlay is an award-winning sports marketing agency specialising in fan engagement, direct-to-consumer marketing, and monetisation. By blending creative innovation with performance-driven strategies, WePlay partners with leading sports organisations worldwide to drive digital growth and commercial success. With a global footprint across the US, Europe, the Middle East, and Asia, WePlay has delivered impactful results for clients such as UFC, UEFA, FIFA, Paris Saint-Germain, LaLiga, AC Milan, and SailGP.
WePlay is a proud member of the rEvolution family and as an official marketing partner of Google, Meta, and Microsoft, continues to push the boundaries of what’s possible in the sports marketing industry. Our mission is to service a new breed of brand, to engage a new breed of fan.
The Role
We’re looking for a seasoned Social Media Manager to take the reins on a high-profile, event-led luxury client account. This role sits at the heart of our creative, strategy, and client teams—driving content planning, briefing and guiding visual assets, and overseeing day-to-day social execution with clarity, vision, and precision.
You’ll be the bridge between the client’s aspirations and our in-house designers—ensuring content captures the essence of their brand and exceeds expectations. You’ll work in close partnership with our Creative Strategist to develop cohesive, insight-led content strategies across all channels.
This is a brilliant opportunity for a confident, capable social expert with a strong visual eye and deep understanding of luxury brand storytelling. Experience in luxury fashion, lifestyle, or luxury sports is highly desirable.
Key Responsibilities
* Develop and deliver dynamic, insight-led content calendars for a leading luxury events client.
* Work closely with our Creative Strategist to translate strategy into social-first content themes, formats, and narratives.
* Brief designers with precision—translating client feedback and creative vision into actionable creative briefs.
* Own the client relationship on day-to-day social activity, acting as the lead point of contact and quality control on all social content.
* Provide the client with accurate and informative data points on performance.
* Oversee content planning and approvals to ensure posts go out on time, on-brand, and on-brief.
* Deliver regular social performance updates and support the strategy team on reporting and recommendations.
* Act as a brand guardian—ensuring tone, messaging, and visual output reflect the client’s high standards.
* Stay on top of platform updates, social trends, and content innovation in luxury and sports spaces.
* Collaborate with our wider delivery team to maintain campaign alignment and creative excellence.
About You
* 3–5 years of social media management experience in agency, sport, or luxury brand environments.
* Deep understanding of luxury audiences and what makes content resonate across Instagram, TikTok, Facebook.
* A sharp communicator, equally comfortable crafting compelling copy and managing client relationships.
* Proven experience briefing and collaborating with designers to bring content to life.
* A natural planner—organised, detail-oriented, and capable of juggling timelines and multiple stakeholders.
* Strong understanding of social metrics and performance analysis.
* Confident presenting work and contributing strategic thinking in partnership with strategists and creatives.
* Experience supporting social for live events, launches, or fast-paced environments.
* A personal passion for sport, or luxury experiences is a big plus.
* A genuine social media enthusiast that gets excited by new social trends and inspired by content.
About the Benefits
* Competitive salary and performance-based bonuses.
* Flexible working environment (hybrid) – 2 days per week at London offices.
* 30 days of holiday per year, plus standard Bank Holidays.
* Christmas closure for holidays
* Access to WePlay Academy Training and external knowledge shares.
* Monthly socials and industry event access.
* Enhanced parental leave policies.
* Mental wellness support, including access to the Calm App
Diversity, Equity & Inclusion
WePlay is deeply committed to creating an inclusive and diverse workplace where everyone can thrive. We actively encourage applications from candidates of all backgrounds - especially those underrepresented in our industry.
If this role excites you, but you don’t meet every single requirement, we still encourage you to apply. The right mindset, ambition, passion and willingness to learn matters just as much as experience.
All qualified applicants will receive consideration for this role without regard to age, disability, gender identity, ethnic background, marital status, race, religion, sex, or sexual orientation.
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