The Customer Experience and Marketing team have an exciting opportunity for a Sales Coach to join the team. Working remotely, with frequent visits to London and national travel, you will convey your passion for conversion to our operations colleagues, supporting delivery of our Sales and Marketing Strategy. You will immerse yourself in our enquirer's journey, using customer insight, data and your knowledge of sales strategy to identify opportunities. Being a dynamic and influential sales professional, you will create and deliver compelling learning solutions both online and in person to drive high levels of occupancy in our care homes, improve conversion rates of those looking for a care home, and the conversion of residents on a short stay to permanent residency.
Required skills and experience:
* Demonstrable growth in commercial success as a result of creation and delivery of learning interventions
* Previous experience of working as a sales trainer, with a specialism of conversion
* A sound understanding of best-in-class sales practice & standards in a fast-paced environment across multiple customer facing channels.
* Possess a full UK driving licence and have ability to undertake regular travel across the UK with overnight stays
* Have an understanding of sales strategies to apply to the Barchester customer journey.
Role and responsibilities:
* Understand the current working practices & results for enquiries/sales, immersing yourself into our enquiry to admission journey
* Identify key conversion points in our enquirer's journey and build and deliver training to maximise conversion rates, utilising customer insight to direct actions.
* Complete training needs analysis to identify gaps & propose programmes driving commercial performance
* Work to provide a suite of training materials, such as online, in person and bite size modules, aligned to Learning and Development and Barchester brand tone of voice
* Support the design of structured/formal learning to deliver Occupancy Improvement both technical and skill based.
* Support a digital first approach, whilst offering a blended approach to training delivery working with the operators to understand best delivery method and fit to achieve commercial outcomes.
* Become fully versed with elements of Customer Experience & Resident Experience including Life Enrichment and the Customer Journey, identifying missed opportunities
* Be available to travel nationally where learning is required where face to face is the best fit
* Ensure you create learning environments with the right tools & systems in place for effective learning
* Prepare for all training to ensure the quality of the delivery is of a high standard
* Implement training modules into the Barchester Learning and Development platform and future HRIS including testing/pilots
* Ensure we have resources and material hosted in Customer Experience and Learning and Development that support current and future leaders in relation to sales and occupancy success
* Provide ongoing coaching support to leaders on a one-to-one basis where required
Rewards package:
* 48,000 per annum
* Generous car allowance of 6.5k
* Annual bonus
* 25 days holiday plus bank holidays
* Life cover
* Access to a wide range of retail and leisure discounts at big brands and supermarket
* Free access to medical specialists, who are available for a second opinion if you need it to make a decision with confidence
* Confidential and free access to counselling and legal services
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