Customer Marketing Manager (Own Label)
(Cranswick Continental Foods, Bury)
Are you ready to take your commercial career to the next level in the Mediterranean foods sector? Cranswick Continental Foods is seeking a forward-thinking, commercially minded individual to join our team in Bury. In this role, you will work closely with the marketing, commercial, and NPD teams to deliver strategies that drive category growth, maximise commercial performance, and strengthen our partnerships with key customers. If you are passionate about retail, category management, and delivering measurable business results, this is the role for you.
About Cranswick Continental Foods
Cranswick Continental Foods supplies a wide variety of Mediterranean specialities including olives, antipasti, charcuterie, and houmous. Our collaborative and inclusive culture encourages creativity, strategic thinking, and commercial innovation. With a rich heritage and a forward-looking approach, Cranswick offers exciting opportunities for ambitious professionals to grow their career while making a real impact.
Purpose of the Role
* Driving profitable sales growth through strategic category planning, insight, and consumer understanding.
* Drive sales and profitability by developing and managing category strategies based on category insight and consumer understanding.
* Influence customers to progress with proposed opportunities.
* Build and manage strong customer relationships to make Cranswick the preferred supplier.
* Develop and manage a proactive, innovative NPD strategy based on consumer insight, working closely with commercial and NPD teams.
* Develop and manage strategic category promotional plans to drive positive consumer behaviour.
* Support the wider commercial team on ad hoc projects as required.
What You’ll Do
* Category Strategy & Planning – Develop category plans using consumer insight, sales data, and retail trends to maximise growth.
* Customer Engagement – Act as a commercial point of contact, influencing customer decisions and fostering long-term partnerships.
* NPD & Innovation – Work with marketing and NPD teams to deliver new product development opportunities on time and on budget.
* Promotional Planning – Drive strategic promotional activity to influence consumer behaviour and grow category performance.
* Cross-Functional Collaboration – Work closely with commercial, marketing, and supply chain teams to ensure strategic alignment.
* Reporting & Insight – Analyse Kantar and retailer data to identify and quantify opportunities for growth.
What We’re Looking For
* A driven individual with ownership of projects and a passion for championing the customer and consumer.
* Forward-thinking, with experience identifying and delivering customer-driven opportunities.
* Strong team player with excellent collaborative skills.
* Graduate-level education with a passion for food.
* Minimum 4 years in progressive category roles with a track record of developing strong retailer relationships.
* Expertise in combining Kantar and retailer data with consumer insight, food trends, and product stories.
* Attention to detail across product, packaging, pricing, promotions, merchandising, channels, and activation.
* Ability to thrive in a fast-paced environment with excellent time management skills.
What We Offer
* Competitive salary (discussed at application stage)
* Excellent opportunities for personal development and career progression
* Access to Share Save scheme to purchase company shares at a discount
* Enhanced pension scheme
* Generous holiday entitlement with the option to buy up to 5 additional days
* Discounts across major retailers via our company portal
How to Apply
If you are interested, please send your CV with a covering letter to:
Closing date: 30th Oct 2025