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Sales team lead

Bradford
Digital Waffle
Sales
Posted: 4h ago
Offer description

My Client is seeking an experienced Sales Development Representative (SDR) Team Leader to build, mentor and scale a high-performing outbound and inbound pipeline generation team within the cyber security SaaS market.


This is a hands-on leadership role you will both lead from the front and manage performance, driving qualified opportunities into the enterprise and mid-market sales teams. The successful candidate must have prior cyber security industry experience and a proven track record managing SDR/BDR teams in a SaaS environment.


Key Responsibilities:

Leadership & Coaching

* Manage, mentor and develop a team of SDRs/BDRs (typically 4–10 reps)
* Run weekly 1:1s, call coaching sessions and performance reviews
* Build onboarding, enablement and ongoing training programmes
* Foster a high-energy, accountable, and collaborative sales culture

Pipeline Generation

* Own top-of-funnel pipeline creation targets
* Design and optimise outbound cadences across email, phone, LinkedIn and events
* Work closely with Marketing on campaigns, messaging and MQL conversion
* Personally handle strategic or high-value accounts where required

Performance & Operations

* Track KPIs: activity, conversion rates, meetings booked, pipeline value
* Manage CRM hygiene and reporting (Salesforce/HubSpot or similar)
* Analyse performance data and implement improvements
* Forecast pipeline contribution for senior leadership

Strategy & Market Positioning

* Help refine ICP, personas and messaging for cyber security buyers (CISO, SOC, IT Security, Risk & Compliance)
* Support ABM and partner-led initiatives
* Provide feedback from prospects to Product and Marketing teams

Required Experience

* Essential: Experience working in the cyber security industry (SaaS vendor, MSSP, or security technology provider)
* Experience leading or mentoring SDR/BDR teams
* Proven success in outbound prospecting and pipeline generation
* Strong understanding of modern sales engagement tools (Salesloft, Outreach, HubSpot, etc.)
* Experience selling to technical and security stakeholders (CISO, Head of Security, IT Directors)
* Strong coaching and performance management capability
* Data-driven mindset with CRM reporting experience

Desirable

* Experience in high-growth SaaS environments
* Knowledge of security domains (e.g., SIEM, XDR, IAM, Cloud Security, Vulnerability Management, Threat Intelligence)
* Experience supporting enterprise or mid-market sales motions
* ABM or multi-threaded deal engagement experience

What’s on Offer

* £60,000 base salary + bonus
* Hybrid working (North East England office)
* Career progression into Sales Management
* Exposure to a rapidly growing cyber security SaaS vendor
* Collaborative, high-growth environment

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