CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
The Team
To support and accelerate UK/EMEA PR functions for some of Mattel’s most exciting and well-known brands including Barbie, Hot Wheels, UNO, Thomas & Friends, and others in the UK & other key European markets including Germany, France, Spain, Italy, and Poland. This is a unique opportunity to gain hands-on experience at a very high level across consumer, corporate, trade, and internal comms, working in a fast-paced environment while being mentored and developed. This will suit a PR, English or Media undergraduate who has a desire to work in the public relations industry.
The Role
1. Shadow and support UK & EMEA PR team on day-to-day operations across consumer PR
2. Assist in preparing toolkits and press assets for key brands
3. Media monitoring (UK/EMEA) & creation of coverage reports and evaluations, learning about UK & European media
4. Support on PR shoots, campaigns and events in the UK
5. Learn how to craft PR stories and sell-in to media, gaining valuable PR experience
6. Work closely with European PR agencies across markets to set up meetings, manage admin and coordinate materials on brand comms
7. Updating and creating EMEA & UK coverage decks
8. Collate and analyse yearly PR figures for E5 Markets
9. Support press office function by distribute press assets to all agencies
10. Manage admin of department – process invoices generate PO’s & manage budget documents (Anaplan & team excel)
11. Work closely with European PR agencies across markets to set up meetings, manage admin and coordinate materials on brand comms
12. Admin – Support for Sr. Director of Comms in admin (meetings, expense report etc.)
13. Support key trade shows with co-ordination, press office & on the ground support – Nuremberg & BLE
14. Support in the production of materials such as videos and photos to aid internal comms
15. Support management operations across UK & EMEA influencer programs & evaluations
Learning Opportunities
16. Unrivalled access to one of the most exciting and dynamic companies in EMEA
17. How to work with a US corporation and the different workstreams
18. Knowledge working on high profile consumer brands at UK & European level across consumer and trade media
19. Experience in event planning and coordination
20. Insight into production and brand franchise process and timelines
21. Mentoring and teaching of essential primary PR duties – ideation, strategy, copywriting, media relations, media landscape, evaluations
Social and Philanthropic Opportunities
Mattel Interns receive a unique opportunity to play an active role in the generation of event initiatives, with the other Mattel interns alongside the ‘Heart of Play’ social committee, to drive employee engagement and live the Mattel Brands, include the Halloween Party, Children’s Festive Party and other ad-hoc events and activations. As well as assisting with the organisation and delivery of philanthropic activities as a member of Mattel’s charity events management team, “Our Committee”
Role Requirements:
22. Currently studying an undergraduate degree with a placement year (Masters students will not be accepted)
23. MUST have outstanding writing skills
24. Capacity to summarise vast amounts of research information
25. Digitally savvy
26. Knowledge and genuine interest in the media/entertainment sector
27. Excellent interpersonal and communication skills, both written and verbal
28. Team Player
29. Excellent attention to detail
30. Excellent organisational skills with an ability to multi-task under pressure
31. Ability to be proactive
32. Self-starter and ability to work independently
33. Live/willing to relocate within a commutable distance of the Slough office
What It’s Like to Work Here
We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:
34. We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
35. We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
36. We execute: We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.