Join to apply for the Director, Property Marketing role at Enterprise Community Partners
Enterprise is a national nonprofit that supports community development organizations, aggregates and invests capital for impact, advances housing policy at all levels of government, and builds and manages communities. Since 1982, the organization has invested $80.9 billion, created 1 million homes, and has a portfolio of over 100 communities in Maryland, Virginia, Washington DC, and Pennsylvania.
Working at Enterprise
Enterprise offers a diverse, committed team that drives systems change, advances racial equity, and provides a career home where employees are valued and supported in their growth journey. The organization offers an exceptional benefits package, flexible work arrangements, and professional development opportunities.
Job Description Summary
The Director, Marketing leads the creation and execution of marketing initiatives that drive demand and strengthen occupancy across Enterprise’s portfolio of communities. The role is responsible for developing and implementing marketing plans that generate qualified leads, creating compelling messaging and materials that position our communities as a great place to live, and designing channel‑specific strategies for property websites, email, advertising, and social media. The Director also ensures marketing efforts are scalable, measurable, and aligned with portfolio and property‑specific goals, while providing leadership and direction to their team.
Key Responsibilities
* Manage prospect cultivation and property marketing strategies across a portfolio of 100+ communities, tailoring efforts based on property performance, audience demographics, and local market conditions.
* Identify and recommend scalable marketing approaches that enhance portfolio‑wide effectiveness, adapt to the unique needs of each community, and streamline execution to increase efficiency.
* Collaborate cross‑functionally with property operations and asset management teams to ensure that marketing strategy is aligned with occupancy goals and business objectives.
* Lead property marketing staff, providing direction, mentorship, and accountability.
* Develop and oversee creative, cost‑effective advertising campaigns that go beyond standard Internet Listing Services (ILS) by leveraging outreach marketing, local partnerships, social media, and digital tools.
* Negotiate and manage contracts for ILS and other advertising vendors, ensuring the portfolio receives strong value and performance.
* Track and report advertising effectiveness, optimizing spend and strategy based on performance metrics.
* Monitor portfolio‑wide occupancy trends and proactively identify under‑performing properties in need of strategic support.
* Create customized marketing plans for prioritized properties, incorporating comps, local market trends, and property‑specific needs.
* Partner with colleagues across the residential team to identify properties with marketing‑related leasing challenges and propose solutions.
* Create and execute robust marketing playbooks for new construction and redevelopment lease‑ups, ensuring strong pre‑opening interest and early momentum.
* Design and manage pre‑leasing campaigns and community launch strategies to generate excitement about new properties.
* Collaborate with real estate development, property management, communications, and events teams to build buzz during the construction phase through visuals, email campaigns, and exclusive previews.
* Measure and report on results during all phases of lease‑up to inform ongoing improvements.
* Provide product‑level marketing insights, including competitive landscape reviews, rent positioning recommendations, and amenity differentiation.
* Conduct market and trend analyses to support decisions on rent growth, property upgrades, and repositioning strategies.
* Partner with the revenue manager to assess pricing and make recommendations using data from surveys, comps, and market analytics.
* Drive engagement and conversions across all digital property listings, advertising, and websites, ensuring accurate, up‑to‑date information and compelling content.
* Develop and advance social media strategy. Manage the residential Facebook presence, monitor and respond to resident reviews, and direct initiatives to improve Google reviews.
* Analyze digital traffic and engagement metrics to inform ongoing content and platform strategies. Develop and distribute reports as scheduled.
* Oversee production of our monthly leasing‑focused e‑newsletter spotlighting available units, new communities, and special promotions.
* Develop inspiring messaging and marketing materials that drive action and align with organizational brand standards.
* Lead the creation of collateral, delivering a core set of property marketing materials, along with protocols and templates for fact sheets, flyers, branded signage, etc.
* Manage photography and videography efforts to ensure assets reflect community identity and brand standards.
Qualifications
* Bachelor’s degree in marketing, communications, business, or a related field required; advanced degree a plus.
* 7–10 years of experience and a proven track record in multifamily, affordable housing marketing.
* Demonstrated experience marketing large multi‑market portfolios with diverse property types and performance challenges.
* Proven success developing and executing marketing strategies that improve occupancy and drive lease‑up performance.
* Ability to balance strategic thinking with hands‑on execution in a fast‑paced environment.
* Strong background in lead generation, campaign development, and audience engagement strategies.
* Highly skilled in digital marketing platforms and property marketing tools, including Yardi, Rent Café, content management systems, real estate listing/advertising platforms, email, and social media platforms.
* Exceptional communication (written and verbal), analytical, and organizational skills.
* Skilled at leading and developing teams, fostering growth and accountability in direct reports, and influencing cross‑functional stakeholders.
* Knowledge of fair housing laws and regulations.
Total Rewards At Enterprise
Enterprise offers a comprehensive total rewards package, including base salary ranging from $120,000 to $130,000 (depending on level of skills and experience), annual performance bonuses, paid leave programs, health, dental, vision, and family‑building benefits, flexible work arrangements, EAP, mental health benefits, financial education, wellness programs, 401(k) with employer matching, and tuition reimbursement for job‑related courses.
Seniority level
* Director
Employment type
* Contract
Job function
* Sales and Management
Industries
* Civic and Social Organizations
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