Head of Creative | Multi-Brand Consumer/e-Commerce (GM & FMCG) | West London/Hybrid | up to £75k Basic | Scale Up Business A growing consumer retail business with a portfolio of brands across general merchandise and FMCG is looking for a commercially focused Head of Creative to provide hands on leadership, strategy and structure to a growing team. This is a senior, hands-on role for an experienced creative leader with deep expertise across photography, graphic design and art direction, alongside broader brand and content creation. Working closely with founders and senior stakeholders, the Head of Creative will lead a creative team in meeting the pace and priorities of the business, responsible for channels across Amazon, B2B and D2C. Operating in a fast-paced scale-up environment, the Head of Creative will be comfortable setting creative direction and standards, while remaining closely involved in day-to-day execution. Key Responsibilities Own and deliver the overall creative vision aligned to brand and commercial objectives Define, evolve and protect the brand's visual identity, creative guidelines and tone Lead art direction across photography, graphic design and content, ensuring a high standard of execution Oversee ecommerce photography, lifestyle shoots, campaign visuals and product imagery Guide graphic design across digital assets, campaigns, site content and brand materials Ensure creative consistency across all online and customer-facing touchpoints Partner closely with marketing, ecommerce and product teams to support trading and growth goals Translate brand strategy into compelling creative ideas and executions Act as a senior creative voice within the business, influencing brand and customer experience decisions Manage and develop internal creative teams, agencies, photographers and freelance partners Build scalable creative processes that balance speed, quality and ambition The Candidate Proven experience in a senior creative role within ecommerce, online retail or a digital-first brand Strong background in art direction, photography and graphic design Experience leading creative output across multiple formats and platforms Comfortable operating as a player manager in a scale-up environment, with natural project management skills Highly collaborative, able to work closely with founders and senior leaders Commercially aware, with the ability to connect creative decisions to business outcomes Confident managing cross functionally, photographers, designers and freelance partners Within 12 months, the Head of Creative will have elevated visual quality and consistency across photography, design and digital content, strengthened brand recognition, and built a scalable creative foundation that supports continued ecommerce growth. Apply today to find out more and be considered. BH35120