<div><h3>Responsibilities</h3><p>Role Introduction</p><ul><li>Own end-to-end design delivery for EU & UK TikTok LIVE initiatives, from concept to final production across digital and physical touchpoints.</li><li>Create and scale a cohesive visual system for EU & UK LIVE (guidelines, templates, component libraries, and best practices), aligned with EMEA and central standards.</li><li>Lead conceptualization and execution of multi-format assets including 2D/3D illustrations, key visuals, H5/landing layouts, LIVE stickers, creator education materials, product feature launch assets, partnership campaigns, OOH/DOOH, and offline event collateral (e.g., stage visuals, swag and signage).</li><li>Partner with cross-functional teams (Ops, PM, BD/Partnerships, Marketing, Content) to translate goals into clear creative direction, timelines, and production plans; proactively align early to reduce late-stage churn.</li><li>Design with cultural intelligence: localize visuals and messaging for diverse EU markets while maintaining brand consistency and quality.</li><li>Use research and trend awareness (creator/user insights, creative performance learnings, emerging tools) to continuously improve engagement and effectiveness.</li><li>Maintain a high quality bar through strong craft, illustration work, art direction, layouts, and specs.</li><li>Improve team efficiency by proposing workflows, checklists, and tool adoption (including AIGC) that increase speed without sacrificing quality.</li></ul><h3>Minimum Qualifications</h3><ul><li>Bachelors degree or equivalent experience</li><li>Experience creating illustrations and (3D and 2D)</li><li>Understanding creative, design, and product operation processes. Has proof of successful cases on operation design project in portfolio</li><li>Highly creative, organized, and able to work independently with little direction; ability to multitask</li><li>Great communication skills and a collaborative team player in a cross-cultural and cross-functional environment</li></ul><h3>Preferred Qualifications</h3><ul><li>Proficiency with AIGC / generative tools (e.g., image generation, asset creation, rapid ideation) with strong judgment around consistency, brand safety, and production readiness.</li><li>Experience building brand guidelines, visual identities, or toolkits that scale across teams/markets.</li><li>Motion graphics and/or video editing skills (e.g., lightweight animations for DOOH, social, H5).</li><li>Familiarity with LIVE / creator ecosystems, interactive campaign mechanics, or monetization-driven programs.</li><li>Experience supporting offline events and producing print/physical deliverables.</li><li>Software / Tools：Figma, Adobe Creative Suite (Illustrator, Photoshop, After Effects), Cinema 4D (Redshift/Octane) or Blender, AI generative tools (workflow-dependent)</li></ul></div>