ViiV Global Marketing Director
We are a specialist pharmaceutical company 100% dedicated to developing medicines to treat and prevent HIV. Born out of a partnership between GSK and Pfizer in 2009, with Shionogi joining in 2012, our ambition is to end the HIV epidemic. We constantly push the boundaries of science to develop medicines that can change lives, and we partner with the HIV community to advance research, reduce stigma, increase access, and support local organisations.
The Global Marketing Director will be responsible for leading and delivering marketing strategy and operations, with focus on Cx, AI & digital Omnichannel as ViiV continues to lead the revolution in HIV.
We value candidates who are strategic thinkers, strong communicators, and passionate about making a difference.
Key Responsibilities
* Collaborate with Global Medical, other Global functions, regions, and Local Markets to support the development of Global Strategies that drive the brand revolution.
* Lead the delivery of Global marketing campaigns that inspire HCPs to believe in unmet needs and motivate them that our product can make a difference to people.
* Lead the delivery of HCP support tools and enhance the user experience for providers and patients.
* Lead our Nurse and MDT approach with customers.
* Lead Global product Cx, AI & Digital Omnichannel to improve user experience throughout our customer journey.
* Engage and lead Regional and Local Market partners to ensure we are ambitious for our brand and to drive pull‑through of Global strategy and tactics across the ~30 countries where the brand is currently launched.
* Lead and manage global congress efforts, partnering closely with the brand team and matrix partners.
* Lead on external ambassador network and external engagement strategy.
* Monitor performance metrics and use data‑driven insights to optimize marketing activities.
* Inspire and mentor a high‑performing team, fostering innovation and collaboration, while providing them with opportunities to develop, grow and lead.
* Collaborate with the other two Global Marketing Directors and Senior Global Marketing Director to lead the brand and the organisation on all aspects of Global Marketing.
Qualifications & Skills
* Bachelor's degree in a relevant field (e.g., biological sciences, marketing) or relevant work experience.
* Significant pharmaceutical marketing experience related to the role.
* Experience leading teams and fostering a culture of innovation and collaboration.
* UK ABPI/Global Commercial Signatory status.
* Marketing experience in specialties such as HIV, Hospital Pharma, or Long‑Acting Injectables.
* High personal accountability and integrity combined with the ability and experience to influence at a strategic level and gain the support and commitment of internal and external stakeholders.
* Customer experience / AI & Omnichannel digital savvy.
* Excellent communication, interpersonal influence, and prioritization skills.
Preferred Qualifications
* Master’s degree or higher qualification in a scientific or marketing subject.
* Customer experience (Cx), BUD, marketing head, first or second‑line sales leadership experience.
* Demonstrated ability to use customer insights to drive marketing decisions.
Work Environment
This role is based at either our London (UK) or Durham (US) HQ locations, Hybrid 2/3 days a week onsite.
Closing Date for Applications
Applications will close on 31st January 2026. Please ensure you save a copy of this job description, as it will not be available after the closing date.
Why Us?
At ViiV Healthcare, we are dedicated to leaving no person living with HIV behind. We combine research, manufacturing, policy and more to push the boundaries of what is possible in HIV treatment and care, and we support a truly inclusive culture where everyone can belong and perform at their best.
Equal Opportunity Employer
ViiV is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information, military service or any basis prohibited under federal, state or local law.
Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities, contact us at HR.AmericasSC-CS@gsk.com where you can also request a call.
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