Growth Marketer (Contract)
B2B Lead Generation
Outside IR35
2–3 days per week
Remote
Day Rate dependent on experience
I’m supporting a fast-growing SaaS business in the People/HR space who are looking for a hands-on Growth Marketer to help scale their B2B lead generation engine.
Having just hired a Sales Director, they now want a commercially minded marketer who can partner with sales to build a pipeline and consistently drive quality client conversations.
The aim here is impact – turning smart campaigns into meetings and revenue, not vanity metrics.
Responsibilities:
• Build and run B2B demand gen campaigns that generate around 30–40 qualified client meetings per month
• Work closely with Sales to develop targeted messaging and outbound sequences that convert
• Test and optimise across channels such as Apollo, LinkedIn Ads, email and content-led campaigns
• Create short-form content to support outbound and nurture (snippets, case studies, landing page copy, hooks etc)
• Support with event activity across HR/People conferences to drive leads and brand visibility
• Track, measure and report on campaign performance and iterate quickly
• Put process around what works so the pipeline becomes predictable and repeatable
Skills Needed:
• Proven B2B growth or demand gen experience in SaaS or a similar B2B environment
• Confident using Apollo for outbound and data enrichment
• Experience running LinkedIn campaigns (paid and organic)
• Strong email and outreach copywriting skills
• Comfortable producing simple but effective content that supports commercial goals
• Data-led, curious and happy to experiment to find what works
• Bonus: experience activating at B2B/HR industry events