The Opportunity: Marketing Campaign Specialist (15 Months FTC)
We are seeking a highly motivated and experienced Marketing Campaign Specialist to join our team at HealthTrust Europe on a fixed term basis. The successful candidate will be responsible for delivering campaigns across the entire marketing mix and will have a passion for marketing, as well as an understanding of how data segmentation can influence a business growth strategy.
You will integrate into a defined portfolio supporting all marketing activities to customers and suppliers with the sourcing teams, creating collateral and digital content to support customer journeys, conducting market research to influence strategy.
Who are we?
Based in Edgbaston, Birmingham, we offer solutions to manage spend effectively and improve performance, working with both public and private healthcare and non-healthcare providers to optimise the use of products and services to identify cost saving opportunities and best value. As part of the HCA Healthcare Group, in March 2024, we were named in Ethispheres World's Most Ethical Companies for the 14th time.
DUTIES (included, But Not Limited To)
* Develop and execute innovative marketing campaigns across various channels, including digital, social media, email, and events
* Collaborate with the marketing team and business stakeholders to drive the delivery of campaigns that create an emotional connection and drive behaviour change
* Utilise data segmentation to inform campaign strategies and target specific segments of the market
* Monitor and analyse campaign performance, providing recommendations for optimisation and improvement
* Stay up-to-date on market trends and best practices to ensure campaigns are relevant and effective
Knowledge, Skills & Abilities
* Degree in Marketing, Communications or a related field
* Researching and creation of content marketing in complex subject areas
* 3+ years of experience in marketing campaign management
* Strong understanding of data segmentation and how it can influence business growth strategies
* Proven track record of developing and executing successful marketing campaigns
* Excellent communication and collaboration skills
* Strong analytical and problem‑solving abilities
At HealthTrust Europe We Offer Core Benefits Such As
* Pension
* 25 days annual leave + Bank Holidays
* Hybrid working (2-3 days from home a week)
* HTE Me Time - block up to two hours per month in your diary as HTE Me Time to undertake activities that support your wellbeing
* Volunteering Leave
Employees can access the following voluntary benefits and more, which are available at set times during the year:
* Cycle Scheme
* Private healthcare
* Gymflex
* Technology at home
* Private GP consultations
* Purchase up to 10 days annual leave
* Electric Vehicle Leasing Scheme
HealthTrust Europe is an equal opportunity employer and welcomes candidates from diverse backgrounds to apply. If you are a self-motivated and results-driven marketing professional, we encourage you to apply for this exciting opportunity.
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