Head of Marketing
Remote / London / Cambridge
Salary: £120,000
We're working with a venture-backed AI SaaS business operating in the learning and workforce performance space.
They're at a key inflection point, with strong product-market fit and now looking to build a scalable, revenue-driving marketing function.
They're hiring a Head of Marketing to build the function from scratch — owning brand, demand generation and pipeline growth.
This is a content-led, AI-enabled role, ideal for someone who combines strategic thinking with hands-on execution.
The Role
• Own and execute the overall marketing strategy, with a focus on pipeline and revenue growth
• Define and sharpen brand positioning in a competitive market
• Build a content-led marketing engine, leveraging AI to scale output
• Design and deliver the first end-to-end marketing plan (managing ~£250K budget)
• Build and manage a demand generation function, including full funnel and lead lifecycle
• Partner closely with Sales to drive conversion and pipeline performance
• Act as the bridge between Marketing, Sales and Product
• Establish KPIs, reporting and attribution to demonstrate ROI
• Build the marketing function from scratch — team, structure and partners
What they're looking for
• Experience building marketing functions in B2B SaaS / Tech / EdTech
• Strong track record in demand generation and revenue impact
• Experience with content-led growth strategies
• Comfortable operating in a greenfield, high-growth environment
• Strong commercial mindset with the ability to link marketing to revenue
• Hands-on and proactive, able to balance strategy and execution
• Experience using AI within marketing workflows
This role suits someone who enjoys building from zero, owning outcomes and shaping modern marketing functions in AI-driven businesses.