Business Development Manager – School by School
Bromcom is now established as the first choice for cloud MIS for schools, academies and MATs. UKs best performing and large MATs and most recently LAs have chosen Bromcom.
Job Description
We are expanding our teams and looking to recruit Business Development Managers to drive and generate meeting volumes and opportunities. This is targeting School by School sales who need consultative, solution‑led sales, lead generation, calls to engage and understand the customers objectives and pains and open up well‑qualified opportunities.
Responsibilities
* Work with the primary and secondary pipeline who have had demonstrations and a proposal some time back, refine data and follow up with contact calls/marketing materials to open dialogues and update on position and progress to successful closure.
* Qualify new enquiries, arrange demonstrations and lead to engagements to achieve new pipeline prospects.
* Outbound calls: essential part of your role. Follow up with outbound calls for the primary pipeline for present and forthcoming quarters, supplement resources, help build quotes and support the procurement process.
* Deliver slide presentations and demonstrations of high standard, refresh via training sessions at least once a year.
* Cooperate and coordinate with the Marketing Team to send out marketing materials for schools and follow up to set up calls/conversations/demos and engagements.
* Address objections to close potential sales.
* Open new opportunities with schools based on intelligence gathering.
* Achieve a minimum of 60 attempted dials per day, with a talk time beyond 2.5 hours, delivering a minimum of 3–5 appointments per week for presentations/demonstrations on Teams or onsite visits.
* Work closely with marketing to understand the size of opportunity and produce campaigns within your vertical sector.
* Fully utilize CRM (MS Dynamics 365) to record activity, conversations and KPIs. Entering all activities into CRM D365 is mandatory and relied on establishing BDM engagement and contribution in sales orders (specifically MATs).
* Ensure accurate and robust forecasting of your appointment pipeline to a target of £1m per year per region.
* Weekly and termly reporting.
* Achieve best‑practice performance and sales standards expected by the business.
* Become an expert within the sector you are focused on through networking and reading.
The Successful Applicant
We are looking for positive, goal‑driven, hungry, motivated business development professionals!
Experience Required
* Tech savvy and interested in technology.
* Ideally with experience in school MIS and Finance.
* Ability to structure and control a call.
* Committed, with a track record of overachieving.
Rules, Best Practices and KPIs for Outbound Calls
* Allocate a minimum of 40% of your time for outbound calls each week, in minimum half‑day slots and report in the OWR.
* Apply outbound calls in key areas: follow‑up pipeline, CRM call feed, feeder school and MAT with foothold.
* KPIs are updated periodically to industry standard productivity and practices, and reported on the weekly OWR.
Seniority Level
Entry level
Employment Type
Full‑time
Job Function
Marketing Services
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