Content Producer / Editor (Performance)
Location (UK): Ringwood / Frome (hybrid studio role)
Working pattern: Studio-based 2–3 days per week
About Tom’s Studio
Tom’s Studio is a founder-led creative lifestyle brand, designing joyful analogue tools for people who make.
Our mission is simple: help people be a little more creative every day.
We’ve built a strong organic presence by showing real process, real people and real creativity. The next step is building a paid content engine that does the same – but with more structure, speed and intent.
The Role
You will own in-house produced paid video and static creative for Meta, TikTok and YouTube. Your core focus will be producing and editing at least 10 new creative assets each week - a mix of new hooks, new tests and iterations - with a focus on creative diversity and a clear testing cadence.
This is our first full-time in-house performance creative role. You’ll be embedded within our performance marketing and content function and work closely with our agency partners – using data to inform your work, while bringing creative instinct, curiosity and new ideas into the mix. You’ll be shooting, editing, iterating and organising assets end-to-end.
You’ll help establish and evolve a weekly creative cadence and structured testing approach that aligns with our customer targets, accelerates learning and informs future output. Over time, you’ll increase the quality and volume of high-performing ad creative, while always making sure it is both performant and brand-aligned - ensuring we’re ‘proud of every impression’.
This isn’t about making one perfect ad. It’s about building a repeatable creative system that evolves and optimises over time.
What You’ll Be Doing
Creative Production and Editing (Core)
* Produce a high volume of short-form video ads for paid social
* Own the process end-to-end – from idea through to script, filming, editing and delivery
* Rapidly iterate on existing concepts as well as develop new creative directions
* Explore tools and workflows (e.g. Canva, emerging AI tools) to increase creative velocity and variation, particularly for statics
* Adapt organic content into paid formats where relevant
* Balance speed with quality – creating brand-conscious performant content
* Develop a strong understanding of how Meta’s algorithm shapes creative performance, and use this to inform future content.
Testing & Iteration
* Deliver at least 10 new creative assets per week - a mixture of new concepts, new hooks, and meaningfully differentiated re-edits, within a consistent weekly testing cadence
* Develop and test variations across hooks, formats, pacing, messaging and structure, ensuring that our creatives speak to our defined customer personas.
* Leverage data to form hypotheses around what’s working (and not), and use these to inform future content
* Stay close to performance data and translate it into creative decisions
* Work with the team to build a continuous pipeline new new ideas
Performance Collaboration
* Partner with the performance marketing team to align on priorities, testing plans and learnings
* Join weekly performance and editorial meetings to stay close to what’s working, and translate those learnings into stronger, more effective creative
* Keep the team and agency partners regularly informed of the ad content pipeline - what’s coming up and when it will be delivered.
* Stay up to date with platform changes (Meta, TikTok) and how they impact content strategy
* Contribute ideas for new ad concepts, formats and creative approaches
* Help scale winning concepts through iteration and expansion
Direction & Shoot Management
* Direct others on camera where needed (including founder and wider team)
* Set up and manage shoots end-to-end - location, lighting, props, framing and sound
* Identify and build a network of studios to help scale content output where needed
* Confidently brief and run external shoots independently, or alongside members of the team
* Capture content efficiently and repeatedly within a studio environment
* Work collaboratively with the wider team to bring ideas to life
Creative Insight
* Use both quantitative data and qualitative signals (comments, feedback, behaviour) to inform ideas
* Identify patterns in high-performing content and build on them
* Keep an eye on Meta Ad Library for inspiration from other brands and best practice
* Feed insights back into the wider team where useful
What You Bring
* Strong experience creating short-form content for paid social (Facebook/Instagram/TikTok)
* Proven ability to produce and iterate on high volumes of content
* Strong instincts for hooks, pacing, structure and what makes content perform
* Confidence and enjoyment working with data and using it to inform creative decisions
* Hands-on skills in filming and editing (Premiere, CapCut, etc.)
* Ability to move quickly without losing clarity or intention
* Comfortable directing others and owning shoots end-to-end
* Organised, proactive and able to manage multiple workstreams
You’ll Thrive If You
* Enjoy testing, learning and improving – not just making one-off pieces
* Are energised by understanding why content works
* Like working at pace and seeing ideas quickly come to life
* Bring both creative instinct and analytical thinking
* Enjoy being in a studio environment, close to the product and team
* Share our belief in helping people be a little more creative every day
* Have a genuine appreciation for well-designed, analogue tools
Nice to Have
* Experience working closely with performance marketing teams
* Familiarity with creative testing frameworks
* Basic copywriting or motion design skills
* Interest in creativity, making or design-led brands