Product Marketing Senior Manager, WPP Open - 12 month FTC
London
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients, and communities.
Working at WPP means being part of a global network of more than 100,000 talented people dedicated to doing extraordinary work for our clients. We operate in over 100 countries, with corporate headquarters in New York, London and Singapore.
WPP is a world leader in marketing services, with deep AI, data and technology capabilities, global presence and unrivalled creative talent. Our clients include many of the biggest companies and advertisers in the world, including approximately 300 of the Fortune Global 500.
Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.
About WPP Open
WPP Open is WPP’s AI Marketing Platform. Built at the intersection of creativity, data, and technology, Open is designed to solve marketing’s hardest problems — from fragmented workflows to underused data to the everyday pressures of doing more with less.Created in collaboration with the world’s largest brands, Open is not just a tool for agencies — it’s a platform our clients recognize themselves in. It speaks their language, meets their challenges head-on, and transforms how marketing gets done at scale.We’re looking for curious, collaborative minds to help us grow the Open platform into a defining force in modern marketing.
Why we're hiring:
We’re hiring a Product Marketing Manager to lead the strategic positioning and market adoption of WPP Open across our global network of agencies and clients.
This role requires a blend of deep product discipline and senior agency-side instinct. You will define and execute go-to-market strategies for major platform capabilities, develop messaging that influences C-suite decision-makers, and drive strategic alignment across internal teams to ensure Open is integral to our client growth strategies.
You will be the key storyteller for the platform, articulating not just its function, but its fundamental value in transforming modern marketing.
What you'll do:
* Lead the end-to-end go-to-market strategy and execution for new platform capabilities and large-scale updates, ensuring successful launch and adoption.
* Define and own the platform’s core messaging, positioning, and value proposition, ensuring it resonates with client executives and senior agency leaders.
* Act as the primary bridge between Product and commercial teams, translating complex technical capabilities into clear, client-centric value propositions and strategic narratives.
* Drive strategic alignment with senior agency leadership to ensure Open is embedded within client delivery and growth initiatives.
* Develop and scale a comprehensive sales enablement programme, creating high-impact pitch collateral that empowers our agencies to win new business.
* Serve as a key strategic partner to Product, UX, and Engineering leadership, ensuring the voice of the user and client shapes the platform roadmap and long-term vision.
* Own the competitive intelligence and market analysis function, delivering actionable insights that inform product strategy and commercial opportunities.
* Lead cross-functional initiatives to embed Open as the central marketing OS across the WPP network, driving engagement through high-level communications, training, and strategic programmes.
About You
* Experience in product marketing, strategy, or platform commercialisation, with significant experience in a SaaS, enterprise, or a Martech environment.
* Deep expertise in the marketing agency ecosystem; you have a sophisticated understanding of campaign delivery, client pressures, and how technology can enable—or hinder—creative and strategic excellence.
* Exceptional narrative and strategic communication skills, with proven ability to influence senior stakeholders and articulate complex ideas with clarity and conviction.
* A track record of successfully launching and scaling enterprise-level products within large, matrixed organisations.
* A strategic, self-starting leader comfortable with ambiguity and adept at shaping strategy in a fast-evolving environment.
* A deep understanding of marketing operations, content supply chains, or generative AI in practice.
What We Offer
* A leadership role in shaping one of the most ambitious marketing platforms in the world.
* A highly visible and strategic role at the core of WPP’s transformation agenda.
* Unparalleled access to a global network of creative, technical, and strategic talent.
* Significant executive visibility and a clear path for growth across WPP agencies, clients, and platforms.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Interested in building your career at WPP? Get future opportunities sent straight to your email.
Apply for this job
*
indicates a required field
First Name *
Last Name *
Email *
Phone
Resume/CV
Enter manually
Accepted file types: pdf, doc, docx, txt, rtf
Enter manually
Accepted file types: pdf, doc, docx, txt, rtf
LinkedIn Profile
Website
Are you currently an employee of a WPP agency? * Select...
Current WPP Agency/Entity Select...
If your employer is outside of the WPP network. Please enter N/A if this does not apply.
Current Job Title
Do you now, or will you in the future, require sponsorship for employment visa status to work legally for our company? * Select...
Voluntary Equal Opportunities Questions (UK)
WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
To help us hold ourselves accountable for progress and monitor our efforts, we invite you to answer t he following questions. You are not required to answer these questions, they are entirely voluntary and will not be viewable as part of your application or candidate profile. If you choose to answer, please know that all data is stored separately and used in aggregate for reporting purposes.
Which age range do you belong to? Select...
What is your gender identity? Select...
With which of the following race/ethnicity groups do you identify? Select...
Do you consider yourself to have a long-term health condition, impairment or disability? Select...
#J-18808-Ljbffr