You will be the subject matter expert within Audience Management and Journey Orchestration using Adobe Experience Platform. This role sits at the intersection of data, marketing technology, and customer experience, enabling Tesco to deliver highly personalised, timely, and coherent experiences across channels. You will create complex high value audiences and act as an advisor, troubleshooter and standards setter within the team. You'll work with business stakeholders to shape how briefs are interpreted into data and journeys as well as support the evolution of the Tesco Audience and Customer Journey capability through technical expertise and proven commercial acumen. LI-RD1 - Build complex customer audiences and journeys in Adobe AEP - working with stakeholders to define outcomes - Act as Tesco SME in Adobe - Add value by recommending improvements and best practice to audience design - Define decisioning logic, branching rules, timing, frequency, suppression rules Run test and learn experiments (A/B splits, subject lines, send-time optimisation). - Cross functional collaboration to align on requirements, in particular acting as a 'translator' of technical terms and processes to ensure business stakeholders are fully informed to engage in decision making. - Daily monitoring of journeys to ensure deployment success, investigating errors or failures and problem solving alongside marketing tech and Adobe support on solution/fix - Ensure real-time or near-real-time triggers (e.g. behavioural events) feed into journeys - Ensure quality assurance standards are met across all outputs, making continual recommendation on improvements to our processes - Respond and take ownership of issues as they arise and take accountability for resolution and communication of the actions we are taking as a team - Understand (or coordinate) API, event, streaming, batch integrations - Stay current with Adobe product roadmap, emerging capabilities, industry best practices - Pilot new use cases (real-time personalization, predictive journeys, AI decisioning - Maintain audience catalogue and documentation. - Recommend process improvements - Champion customer-first thinking in audience design - 4 years experience working in Adobe / CRM tech in a large scale, data rich environment - Expert in optimising data schemas to power complex journeys - Involved in at least 1 platform migration with ability to provide insight and best practice - Track record in diagnosing root causes (data, suppression mgt, logic, schema design) and propose solutions. - Mentoring business and more junior members of the team