Marketing Manager - Fashion
Location - Leeds
Zachary Daniels are partnered with a fast-growing UK-based fashion brand with a strong focus on lifestyle products. It has built a loyal following by combining accessible pricing with trend-led design.
The Role:
As the Marketing Manager, you will be responsible for shaping and delivering the marketing strategy across brand campaigns, product launches, partnerships, influencer activity, social media, and community engagement. Working closely with senior stakeholders, you'll play a pivotal role in driving brand awareness, customer acquisition, loyalty, and long-term growth.
Key Responsibilities:
Develop and execute the overall marketing strategy in line with business objectives and the annual marketing calendar.
Lead end-to-end campaign planning across brand, product, seasonal events, partnerships, and customer loyalty initiatives.
Translate customer insights, market trends, and commercial objectives into engaging campaigns and customer journeys.
Create and deliver compelling marketing activity that drives brand awareness, customer acquisition, engagement, and revenue growth.
Analyse campaign performance and optimise future activity through data-driven decision making.
Oversee the brand's social media strategy across Instagram, TikTok, Facebook, You...