Job Title
Sales Development Representative – Inbound & Outbound
Reports to
SDR Manager
Location & Working Pattern
Leeds Office, Hybrid – 3 days in the office & 2 days at home
Department
Sales
About The Role
This role sits within QA’s Business Development team and is primarily focused on managing inbound leads from QA’s website, marketing channels (including LinkedIn), apprenticeships inbox, and the main apprenticeship inbound telephone line. The goal is to qualify and convert these leads into opportunities, ensuring timely follow-up and excellent customer experience.
In addition, you will work closely with Account Managers to support growth in existing accounts through targeted email and LinkedIn campaign outreach. Outbound prospecting remains a secondary responsibility, supporting overall new business development.
Key Responsibilities
* Manage and qualify inbound leads from QA’s website, marketing channels, apprenticeships inbox, and inbound telephone line.
* Ensure timely follow-up and conversion of inbound leads into quality meetings and opportunities.
* Collaborate with Account Managers to identify growth opportunities within existing accounts.
* Execute targeted email and LinkedIn campaigns to support account growth strategies.
* Maintain accurate lead information and activity tracking in CRM.
* Support new business development through cold outreach campaigns via email, LinkedIn, and phone calls.
* Research and identify target accounts, key stakeholders, and decision-makers using tools like LinkedIn Sales Navigator and CRM data.
* Craft personalized outreach messages that resonate with client needs and QA’s value proposition.
* Book high-quality meetings with prospective clients and drive conversions from meeting to signed opportunity.
* Maintain a strong professional presence on LinkedIn to expand your network and increase QA’s visibility.
* Build and manage a robust pipeline in CRM, ensuring accurate tracking, prioritisation, and reporting.
* Update CRM with all activities, notes, and next steps to maintain transparency and forecasting accuracy.
* Monitor and report on KPIs such as inbound lead conversion rates, meetings booked, and account growth metrics.
* Stay informed on apprenticeship market trends, competitor activity, and sector developments to position QA effectively.
* Represent QA at relevant industry events, networking sessions, and virtual or in-person meetings to generate new leads.
* Share insights from prospect and account conversations to help shape marketing campaigns and sales strategies.
What Success Looks Like
* Consistently hitting or exceeding targets for inbound lead conversion and account growth.
* Building strong initial relationships that convert into apprenticeship starts.
* Demonstrating persistence and creativity in both inbound and outbound engagement.
Essential Skills & Experience
* Strong communication skills – confident speaking with new people via phone, email, and LinkedIn.
* Ability to learn quickly and adapt to new tools, processes, and apprenticeship knowledge.
* Resilient and persistent – comfortable with handling rejection and staying motivated.
* Highly organised with good time management skills to manage outreach and follow-ups.
* Tech‑savvy – able to use CRM systems, LinkedIn, and email tools (training provided).
* Self‑motivated and target‑driven, with a desire to succeed in a sales environment.
* Professional and proactive approach to building relationships.
Desirable (but Not Required)
* Previous experience in customer service, retail, or any role involving communication.
* Familiarity with LinkedIn or social media for professional networking.
* Interest in apprenticeships, education, or workforce development.
What We Offer
* Full training and onboarding – no prior sales experience needed.
* Clear career progression into Account Management.
* Supportive team environment with coaching and mentoring.
* Competitive salary plus commission structure based on performance.
Additional Information
Benefits include: 27 days holiday plus bank holidays, holiday buying scheme, early finish Fridays, BUPA, Medicash plan, Gympass, Cycle to Work scheme, Employee Assistance Programme, and 2 days per year charity leave. We are an equal opportunity employer and a Disability Confident employer. Applicants with a disability who fulfil the role criteria will be progressed to the next stage of the process. Please let us know what reasonable adjustment, if any, you require.
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