Job Description
As a Business Development Representative at Cocentric, you will be focused on growth and driving scale for our products and services. As a BDR you will own outbound pipeline creation into HR, IT and Operations, shape our ABM motions, and be the start for enterprise and upper mid-market deals. You will combine hands on prospecting with playbook building, experimentation, and cross-functional orchestration.
RESPONSIBILITIES
* Own outbound pipeline creation: hit monthly meeting and Sales accepted opportunities targets and quarterly pipeline goals for priority ICPs/segments.
* Prospect into target accounts: research, build lists, and multi-thread into HR, IT, and Operations leaders across enterprise/upper mid-market.
* Run outbound campaigns end-to-end: write sequences, call, email, LinkedIn/video, and A/B test messaging, report results and iterate.
* Qualify rigorously: use MEDDICC to confirm pain, impact, authority, and next steps, convert first meetings to SAOs.
* Book and hold meetings: secure time with decision makers, drive confirmations/reminders, and recover no shows quickly.
* Partner co-sell & ABM: coordinate joint plays with partnerships, build shared target lists and follow-ups.
* Activate events: pre-book meetings, prospect, and execute structured post-event pursuit and micro-event follow-ups.
* Handoff to Account Executives: document context, stakeholders, MEDDICC notes, and next actions; ensure smooth transitions to AEs.
* Build playbooks & enablement: codify talk tracks, objections, triggers, and outreach templates, mentor junior BDRs.
* Maintain clean data & tooling: keep CRM (HubSpot) accurate, update fields/activities, and collaborate with Sales Team Lead on dashboards.
* Feed market intelligence: capture competitive insights, buyer triggers, and product feedback to Sales, Marketing, and Product.
WHAT YOU’LL BRING
* 1–2 years’ BDR/SDR experience in B2B SaaS (enterprise/upper mid-market preferred) with consistent top-quartile attainment.
* Proven cold outbound skillset (phone first mentality, modern social/email craft) and comfort speaking to HR, IT, and Operations leaders.
* Working knowledge of MEDDICC, ABM, and multi-threading.
* Strong copywriting, research and commercial curiosity; you test, measure and iterate.
* Tools: HubSpot, Lusha, LinkedIn Sales Navigator, intent data, enrichment (e.g., ZoomInfo), and call recording
* Nice to have: partner co-sell motions, event prospecting, frontline/deskless tech domain.
WHY COCENTRIC
* Competitive compensation package and commission.
* Individual training plan, offering world-class sales enablement upskilling.
* Be part of a collaborative, high-growth team backed by recent investment.
* Hybrid working model with a base in our London office and flexibility to work from home.
* 29 days annual leave, including a day off for your birthday, plus bank holidays.
* Our office closes over Christmas
* Generous private medical care and additional perks with Vitality
* Cocentric recognise that your family is important and being able to spend quality time with your family as it grows is a wonderful experience. This is why we offer enhanced Maternity, Paternity, Adoption and Parental leave.