Location: Manchester / London / Hybrid / Remote
Role Summary
We’re looking for a commercially driven senior analyst with hands‑on experience in mobile free‑to‑play (F2P) game analytics to own growth intelligence across our mobile title(s).
You will sit at the intersection of User Acquisition (UA), Product, LiveOps, Finance and Development, ensuring that player behaviour, attribution and revenue performance translate into confident, evidence‑based decisions.
You will own the integrity, consistency and accessibility of our core KPIs across acquisition, engagement, retention and monetisation — ensuring the business operates from a single source of truth.
Non‑negotiable: This role requires professional experience analysing mobile F2P games (iOS/Android). Candidates whose experience is primarily non‑gaming apps, web/eCommerce, or console/PC‑only analytics are unlikely to be a fit.
Your work will directly influence:
* How we allocate and scale marketing budget
* What features and updates we prioritise
* How we monetise and structure LiveOps
* How we forecast revenue and manage payback
* When and how we scale
What You’ll Own
Growth & Commercial Intelligence
* Own end‑to‑end growth reporting across UA and product performance: CPI/CPA, ROAS (D7/D30+), retention (D1/D7/D30), LTV, ARPDAU, ARPU/ARPPU, conversion, payer rate, ad revenue and IAP revenue.
* Maintain performance reporting across acquisition → onboarding/activation → engagement → monetisation, including funnels, cohorts, revenue curves, payer behaviour, offer/event performance, and segmentation.
* Define, document and maintain KPI definitions and calculation logic across UA, Product and Finance — ensuring consistent measurement across tooling and stakeholders.
* Ensure clean, reliable data flows from our MMP (Singular), in‑game event tracking, and BI into business‑critical reporting.
* Proactively validate tracking integrity after app releases, LiveOps events and marketing launches, identifying and resolving discrepancies quickly.
* Identify the highest‑leverage opportunities to improve payback windows, LTV, conversion and monetisation efficiency.
* Own market and competitor intelligence using Sensor Tower (and AppMagic/data.ai as needed): benchmark category performance, monitor competitor feature and LiveOps cadence, track monetisation and pricing positioning, and translate insights into clear recommendations for UA scaling decisions and roadmap/LiveOps prioritisation.
Marketing & UA Performance
* Partner with UA to evaluate channels, creatives and budget allocation using cohort quality, payback and LTV — not vanity metrics.
* Analyse performance by channel / campaign / creative / geo and connect acquisition signals to downstream behaviour (retention, conversion, payer behaviour).
* Quantify incrementality and optimise towards long‑term value and profitability.
* Help define scale thresholds and expansion logic grounded in cohort performance and payback constraints.
Product & LiveOps Impact
* Use cohort behaviour and segmentation insights to shape update cadence, events, offers, pricing tests and progression/economy tuning.
* Design, analyse and guide A/B tests — from hypothesis and success metrics through to roll‑out decisions and post‑launch readouts.
* Translate behavioural insights into prioritised development decisions with clear commercial rationale.
* Establish a measurement rhythm so LiveOps and updates are evaluated consistently (what worked, for whom, and why).
Finance & Forecasting
* Support revenue forecasting, LTV modelling and scenario planning using real cohort curves and observed payback behaviour.
* Provide Finance with defensible assumptions based on retention, conversion and monetisation dynamics.
* Ensure the business understands payback dynamics, scaling constraints and commercial risk exposure.
* Ensure Finance reporting is underpinned by consistent cohort data and revenue definitions shared across UA and Product.
What You Bring
Essential
* 5+ years experience in mobile F2P game analytics (iOS/Android), with clear examples of improving ROAS, LTV, retention or net revenue through your work.
* Strong understanding of mobile game unit economics: retention dynamics, payer conversion, ad/IAP mix, pricing/offer strategy, and LiveOps‑driven monetisation.
* Strong SQL, and practical Python for scalable, repeatable analysis and automation.
* Hands‑on experimentation expertise: test design, statistical evaluation, uplift measurement, and roll‑out recommendations.
* Strong cross‑functional experience working across UA/Marketing, Product, Finance and Engineering.
* Hands‑on experience with a mobile measurement partner (Singular preferred). Experience with AppsFlyer or Adjust is also acceptable.
* Proficiency with BI tools (Looker, Power BI, Tableau or similar).
Highly Valued
* Experience with event analytics tooling (Firebase/GA4, Mixpanel, Amplitude) and building clean event taxonomies.
* Experience forecasting the impact of LiveOps events, offers and economy changes.
* Experience shaping or building data pipelines alongside engineering teams (data modelling, QA, reliability).
* Confidence influencing senior stakeholders with clear, data‑backed arguments and trade‑offs.
* A bias towards action and commercial impact — not just analysis.
What Success Looks Like
* Marketing spend scales with confidence and improved payback windows.
* LiveOps decisions are driven by cohort evidence, not instinct.Finance operates with reliable, defensible forecasts grounded in observed cohort curves.
* Development priorities align with measurable commercial impact.
* The business makes faster, smarter decisions because measurement is trusted and insights are actionable.
What We Offer
* Competitive salary + share options.
* 25 days’ holiday + bank holidays.
* Christmas closure (3 additional days).
* Flexible working and hybrid options.
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