Location: Alcester Hybrid – 3 days in Alcester Head Office, 2 from home Full-time | Permanent Reports to: Head of Digital Are you ready to take full ownership of a high-performing website that connects thousands of people to life-changing care? At Helping Hands, we’re looking for a Web Manager / UX Lead to steer the future of helpinghandshomecare.co.uk – our most important digital asset. This is more than a “keep the lights on” role. You’ll be the driving force behind our website’s performance, user experience and ongoing evolution. From managing technical releases and improving accessibility, to creating conversion-boosting landing pages and leading on UX testing, you’ll shape a best-in-class digital experience for our customers. What you’ll be doing: Own the website roadmap – prioritise redesigns, new templates and performance upgrades. Champion UX and CRO – use Hotjar, Figma and A/B testing to lift conversion across PPC and organic entry points. Keep content sharp and search-ready – manage our content calendar, coordinate SEO updates and ensure brand consistency. Lead on release management – run the backlog, triage issues, and coordinate deployments with our Developers. Collaborate across teams – be the go-to person for SEO, PPC, Content, Social and Brand teams on all things website. Drive compliance and performance – uphold GDPR standards, improve Core Web Vitals and keep our site running fast and smooth. What you’ll bring: Essential: Strong hands-on WordPress skills (custom components, themes, plugins). Proven experience delivering large web projects – from scope to launch. Confident using Figma for wireframes and prototypes. CRO mindset – skilled with Hotjar, Plausible, A/B testing and turning insight into action. Project management skills – Jira (or similar), sprint planning, QA and release cycles. Great communicator – you can explain complex ideas clearly across technical and non-technical teams. Desirable: Working knowledge of technical SEO and accessibility tools. Experience leading site migrations or large-scale redesigns. Why join us? Helping Hands is the UK’s leading home care brand, with over 30 years of experience. We’re investing heavily in our digital capability – and this role is key to our success. You’ll get the freedom to shape your roadmap, test new ideas, and make a real impact on a fast-growing organisation that makes a difference every day. Ready to lead our digital front door? Apply now and help shape the future of care, one user journey at a time.