Web Analyst - Leeds (Hybrid: 3 days in, 2 WFH)
Role: Web Analyst
Location: Leeds, central
Industry: Ecommerce / Digital
An exciting opportunity has opened up for an experienced Web Analyst to join an ecommerce retailer. This role focuses on digital experiences, user behavior, and data-driven optimization to deliver an exceptional customer journey.
The business is investing in expanding its digital and user experience capabilities and offers strong potential for career growth in a collaborative and energetic environment.
About the Role
As a Web Analyst, you’ll help understand how users interact with the website and identify opportunities to enhance the digital journey. You’ll work closely with UX, design, and ecommerce teams to inform and support data-driven experiments that improve customer engagement and increase conversion rates.
This is a varied role with exposure to multiple areas of the business.
Key Responsibilities
* Support the UX strategy by analysing user behaviour and website performance, offering actionable insights and A/B testing recommendations.
* Use tools such as Google Analytics, Hotjar, and other analytics platforms to identify conversion optimization opportunities.
* Assist in planning, implementing, and analysing A/B and multivariate tests.
* Collaborate with UX, design, and development teams to validate hypotheses and support experimentation.
* Contribute to the creation and maintenance of dashboards and regular reporting on key digital performance metrics.
* Stay up to date with best practices in CRO, user behaviour analysis, and ecommerce UX trends.
About You / Qualifications
* Experience in UX, digital analytics, and data-led decision making.
* Familiarity with tools such as Google Analytics, Hotjar, or similar (training provided).
* Confident with Excel or Google Sheets; knowledge of SQL or other data tools is a plus.
* Analytical mindset with attention to detail.
* Strong communication skills with the ability to clearly explain insights and recommendations.
* Eager to learn and thrive in a dynamic, fast-moving environment.
* Adaptable and enthusiastic with a creative approach to problem solving.
* Experience in ecommerce or retail is a bonus.
* Knowledge of CMS platforms or basic HTML is desirable.
Seniority level
* Mid-Senior level
Employment type
* Full-time
Job function
* Marketing and Advertising
Industries
* Marketing Services
* Advertising Services
* Retail
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