Job Description
Central Employment are working in partnership with a leading and established eCommerce Retail brand, as they look to recruit a data savvy Senior CRM Manager
4 days on-site, based near Newcastle city centre
Up to £50,000 DOE
Senior eCommerce CRM Manager profile:
The successful CRM Manager will take ownership of the email and SMS marketing strategy, optimizing campaigns to drive customer retention, engagement, and revenue growth. You’ll play a critical role in understanding customer behaviour, increasing Lifetime Value, and reducing churn, using data and insights to craft highly personalised and effective marketing journeys.
Senior eCommerce CRM Manager duties:
● Develop and execute data-driven retention strategies that enhance
engagement and maximize revenue.
● Implement strategies to increase customer lifetime value, loyalty, and repeat purchase rates.
● Leverage customer data to create hyper-targeted messaging that resonates at every stage of the journey.
● Plan, execute, and optimize email and SMS marketing campaigns,
including automated flows, re-engagement, and win-back programs.
● Constantly review and track key metrics, such as open rates, CTR, conversions, retention rates, and delivering actionable insights for optimization.
● Manage and optimize communication with subscription customers,
ensuring seamless retention experiences.
● Work closely with marketing, content, and design teams to align messaging and branding.
● Stay ahead of industry trends and leverage new technologies and strategies to enhance retention performance
Essential experience required:
* Proven experience in CRM, retention marketing, or lifecycle marketing, ideally within an e-commerce or DTC brand.
* Deep understanding of LTV, retention, and churn mitigation strategies in a high-growth e-commerce setting.
* Expertise in Klaviyo (or similar CRM platforms) and email/SMS automation best practices.
* Strong analytical mindset with the ability to interpret performance data and optimize campaigns accordingly.
* Experience with Google Analytics and CRM reporting tools is a plus.
* Strong project management skills, with the ability to manage multiple campaigns simultaneously.