Overview
The Ideal Candidate
* Proven experience of developing and executing strong brand marketing growth strategies with senior level stakeholder exposure
* Excellent understanding of the media landscape and associated costs
* An eye for great communication
* A methodical mind with a keen interest in collecting and interpreting data
* Reactive & adaptive with an open-minded approach to the role with a flexible, ‘can do’, friendly attitude. Our business is constantly changing
* Strong Microsoft office skills [particularly Excel]
About Us
itsu is the healthy eating, Asian inspired quick service retail & grocery brand with over 70 stores in the UK and a leading grocery business across Europe and beyond. Renowned for its best-in-class food made fresh in every shop every day, itsu has huge global ambitions with a commitment to continue to open many more stores and intensify the growth of its already thriving grocery arm. With its best-is-class healthy food, latest technology, innovation, and talented workforce, itsu is the future of fast food.
itsu [grocery], which this role falls under, takes the itsu brand into supermarkets, health food stores, online, wholesale and internationally with products such as crispy seaweed thins, frozen gyoza & bao, brilliant’broth, rice noodles & miso’easy to name a few…
D&I Statement
itsu [grocery] is committed to building a diverse, equitable and inclusive organisation. We encourage applicants from a wide range of backgrounds to apply for all of our opportunities.
When applying for a role with us, please remove your: full name, name of University/School, address, email address and any photos of you on your CV and covering letter. non-anonymised CVs may not be reviewed.
Scope Of The Role
itsu [grocery] is looking for a driven Brand Marketing Controller to join its ever-expanding team & play a key role in the next phase of its growth. As Brand Marketing Controller, you and your team will work alongside the Brand Director, and some of the UK’s best media and creative agencies, to keep itsu [grocery] among the fastest growing private food companies in the UK and propel us towards £250m in annual sales [from £21m in 2020, and £100m+ run rate in 2025].
* Work collaboratively with the itsu [grocery] Brand and Marketing Directors to create & manage a multi-channel brand strategy & comms calendar
* Building brand and product level growth strategies
* Assigning investment
* Effectively using data, research and insight to gain stakeholder buy in to brand strategy
* Plan and execute key itsu [grocery] brand campaigns
* Create detailed & data-led campaign briefs, working with our agencies to build best in class multi-channel brand campaigns
* Build and manage critical paths, ensuring key deadlines are met
* Track and report on outcomes of brand spend and campaigns
* Lead post campaign analysis
* Analyse the impact of spend and evolve long term brand marketing strategies
* Lead quarterly meetings with senior stakeholders to update on results
* Nourish and develop strong relationships with key agencies [media, digital & creative], effectively managing performance and cost
* Work alongside the Brand Director to create best in class briefs for internal and external creative teams
* Manage & develop team, including an Assistant Digital Brand Manager, and a Graduate Campaign Executive
What We Offer
* Competitive salary
* Competitive bonus scheme
* 25 days holiday + bank holidays (two bank holidays are interchangeable for other religious holidays)
* Health insurance
* Company pension scheme
* Hybrid working (1 day wfh)
* Opportunity to work from abroad
* 50% employee discount in itsu shops
* Free itsu lunch
* Discounts at major retailers
* Salary sacrifice cycle and electric vehicle schemes
* A sizeable training budget to support your ongoing development
itsu
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