Introduction We are a UK-based business with operations and clients in South Africa, running two complementary sides in the home improvement industry. One side focuses on helping homeowners with quality kitchen, bathroom, and full-house renovations and installations. The other side is a specialised marketing agency that supports contractors by generating quality homeowner leads through targeted digital marketing and video content. We are looking for a skilled Creative Content Strategist & Video Lead to drive our video content. The role involves weekly high-quality animated talking head edits, turning cinematic still images into engaging video reels, and occasionally producing longer Video Sales Letters (VSLs) for our contractor clients (a few times every two months). If you excel at bringing static images and ideas to life with motion, animation, and strong creative direction, this is a great opportunity to join a dynamic UK-based business with a growing presence in South Africa. Duties & Responsibilities Take initial ideas or rough suggestions and creatively expand them into complete, ready-to-produce video concepts with strong hooks and strategic purpose. Deliver weekly high-quality animated talking head edits with expressive facial movements, natural lip-sync, and professional polish for short-form content (Reels, TikTok, YouTube Shorts). Transform static images and photos into cinematic video reels using 2.5D parallax, Ken Burns effect, image-to-video AI tools, and other advanced motion techniques. Occasionally produce longer Video Sales Letters (VSLs) for contractor clients Analyse competitors in the home renovation and contractor marketing space, identify winning strategies, and implement smarter approaches to keep us ahead. Provide clear creative leadership and direction for all video projects. Research and make full use of the best editing software, AI tools, devices, and production resources to deliver premium results efficiently. Continuously develop concepts from idea stage through to polished, high-performing video material that drives leads and conversions. Stay on the cutting edge of creative trends, formats, and tools in social media and digital marketing. Desired Experience & Qualification Strong proven experience with high-quality animated talking head edits for short-form video content (this will be the main weekly focus). Demonstrated ability to turn still images and photos into cinematic video reels using parallax effects, AI animation, and professional motion techniques. Experience creating Video Sales Letters (VSLs) is a strong advantage (produced occasionally, not weekly). Hands-on expertise with modern video editing tools (CapCut, Premiere Pro, DaVinci Resolve, or similar) and current AI image-to-video tools. Solid understanding of digital marketing trends and content that converts, particularly in home improvement or service industries (advantageous but not essential). Ability to work independently, take creative ownership, and deliver consistent high-standard work on a weekly basis. Relevant qualification in Digital Media, Graphic Design, Marketing, Film, or a related field is advantageous, but a strong portfolio and proven results are more important. Excellent English communication skills and attention to detail. Package & Remuneration We offer a competitive monthly package of R45,000 – R60,000 (depending on experience, portfolio strength, and output quality), with potential for performance bonuses based on results. The role can be structured as full-time, part-time, or freelance/retainer depending on the right candidate’s preference. Fully remote work is supported, with occasional online meetings aligned to UK/South Africa time zones. Additional benefits include flexible working hours and opportunities for growth as the business expands. Interested?