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Senior digital marketing executive

Leeds
Digital marketing executive
Posted: 2 July
Offer description

At Places for People, we hire People, not numbers! So, if you like the sound of one of our jobs, please apply - you could be just who we're looking for! Of course, experience and track record are important, but we're more interested in hiring someone that embodies our People Promises. That's someone that does the right thing, is enthusiastic and motivated to grow, believes in Community spirit, is respectful and enjoys their work. As the UK's leading Social Enterprise we're dedicated to creating inclusive and thriving Communities for both our Customers and Employees. So, what are you waiting for? Join a community that cares about you! More about your role In this role, you'll help drive SEO performance by collaborating with internal teams and external partners to conduct keyword research, optimise content, and follow best practices to boost visibility and organic traffic. You'll support customer touchpoint activities like email marketing, managing segmentation, personalisation, and testing to improve engagement. You'll contribute to the CRO roadmap, working with digital, IT, and agency teams to enhance the website experience and increase conversions. You'll assist in reporting and performance tracking by creating KPI dashboards, setting up event tracking, and using insights to improve the customer journey. You'll help deliver data-led digital campaigns aligned with business objectives and provide digital input across a variety of projects. Your knowledge of platforms and data will allow you to identify and suggest opportunities to enhance performance and customer experience. The essential and desirable Criteria for this role is listed below. Essential Advanced knowledge of digital platforms such as Google Analytics, Google Search Console, Google Tag Manager, Umbraco, and various CRM systems. Strong understanding of core digital marketing metrics and optimisation techniques to improve campaign performance. Excellent attention to detail, ensuring accuracy and consistency across campaigns. Proven ability to manage multiple campaigns and deadlines in a fast-paced environment. More about you You bring advanced knowledge of digital platforms like Google Analytics, Google Search Console, GTM, Umbraco, and CRM systems, along with a solid understanding of key digital marketing metrics and optimisation techniques. Your strong attention to detail helps ensure accuracy across campaigns, even in a fast-paced environment with tight deadlines. You may hold a marketing qualification such as a CIM Certificate, though it's not essential. Technically, you're confident using tools like Google Ads, Salesforce Marketing Cloud, Excel (including pivot tables), PowerPoint, and you're familiar with A/B testing, audience segmentation, and targeting strategies to drive campaign performance. The benefits We are a large diverse and ambitious business, which will give you all the challenge you could wish for. We know that there's always more we can do to make you smile, that's why we offer a comprehensive benefits package with each role, yours will include: Competitive salary, with a salary review yearly Pension with matched contributions up to 7% Excellent holiday package – up to 35 days annual leave (including bank holidays) with the option to buy or sell leave Cashback plan for healthcare costs – up to £500 saving per year A bonus scheme for all colleagues at 2% Training and development Extra perks including huge discounts and offers from shops, cinemas and much more What's next? If you meet the criteria and are ready to make the next step in your career then click apply. You will be redirected to our careers site where you can discover more about the role, read a full job description and apply directly to us. If you are a Places for People customer and you're looking for support with your application, please contact our skills and employment team on skillsemployment@placesforpeople.co.uk. If you are a recruitment agency please note we operate a PSL and do not take cold calls At Places for People, safeguarding is everyone's responsibility. We are committed to creating safe communities for our customers and colleagues by protecting children, young people, and adults at risk from harm, abuse, and neglect. We follow robust safeguarding policies and procedures, ensuring all employees, volunteers, and contractors uphold the highest standards of safeguarding and accountability. Our recruitment process includes pre-employment checks, including Disclosure and Barring Service (DBS) checks where applicable, to promote a safe and secure working environment. By joining Places for People, you are expected to contribute to our safeguarding culture, following our policies and reporting concerns to protect those in our communities.

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