Role Summary
This Vice President will play a key role within the Asset Management (AM) Marketing team, leading alternatives TPW marketing in EMEA and reporting to the Global Head of Alternatives Marketing. The TPW client channel includes discretionary and advisory wealth managers, private banks, and fund platforms. This is a new role that will help drive the global growth of Goldman Sachs Alternatives.
The VP will partner with sales teams, Alternatives Capital Formation team, product strategy, investment teams and broader AM Marketing teams to identify and harness the top commercial priorities and translate them into full-funnel plans, fueling our business growth objectives with this critical segment.
Position Responsibilities
1. Marketing strategy: Develop and implement a cohesive EMEA TPW Alternatives marketing strategy for AM’s third-party wealth client segment to fuel overall business growth objectives in EMEA
2. Brand narrative: Ensure the Asset Management Alternatives value proposition, and associated third party wealth value proposition are infused through all related alternatives marketing activities in the EMEA.
3. Client research: Partner with marketing team to track and analyze client research to determine how AM is perceived by our third-party wealth clients, and execute on plan to enhance perceptions
4. Campaigns and execution: Develop and execute well thought-out, impactful and quantifiable lead generation and client retention campaigns leveraging a range of digital, media and in-person channels
5. Partnership marketing: Partner with third party wealth business leaders to develop and deliver high-impact, tailored client-specific marketing programs to deepen relationships and build loyalty with strategic third-party wealth clients.
6. Fund updates: Assist in the fund update process helping to execute webinars, newsletters and communications to keep clients informed of fund developments
7. Media: Partner with Media Relations on relevant opportunities that showcase Alternatives transactions, leaders and awards
8. Events: Partner with events marketing and Alternatives Capital Formation for the Alts events, both proprietary and industry conference sponsorship and drive execution for Alts focused events.
9. Business process enhancements: Use a data-driven and iterative approach to optimize marketing tactics and reporting against KPIs
10. Partnership and collaboration: Develop and maintain strong relationships across AM Marketing colleagues, Global Marketing partners, Corporate Communications, Compliance, Legal, sales and investment teams and key stakeholders across the global organization.
Qualifications
11. 7 or more years in a similar or related role with previous experience in asset management and alternatives marketing
12. In-depth knowledge of the alternatives industry clients, products, regulations, competitors, with knowledge about private equity and private credit
13. Ability to present investment views in a thoughtful and well-reasoned manner, synthesize information from multiple sources and develop a clear, compelling story
14. Well-developed strategic thinking with commercial awareness and business acumen
15. Demonstrated integrated marketing skills across strategy and execution; ability to leverage subject matter experts throughout broader divisional marketing team in pursuit of effective outcomes
16. Demonstrable track record of working effectively across matrixed, complex organizations with excellent communication, influencing and presentation skills
17. Experience with senior stakeholder engagement
18. Ability to prioritize and manage competing deadlines with strong attention to detail
19. Bachelor’s Degree (BA/BS); MBA and/or CAIA preferred