Job Title:
Account Director
Job Description:
A Bit About Us
Dentsu Creative is dentsu's sole global creative network that transforms brands and businesses through the power of Horizontal Creativity. 2022's Cannes Lions Agency of the Year, it is made for integration with Dentsu's Media and Merkle networks through Horizontal Creativity. 9,000 creatives across the globe are connected to dentsu's Media and CX experts to deliver ideas that Create Culture, Shape Society, and Invent the Future.
Setting The Scene
Dentsu Creative is a new agency. The product of combining nine best in class agencies into one unified full service creative offering. We are 400 people of diverse nationalities and backgrounds with offices in Edinburgh, Manchester, Newcastle, and London. We are proudly of the UK not just of London.
Denstu Creative is an agency in transition. We've brought multi-disciplinary experts together, we've sorted the business plumbing ensuring our experts are free to work together without tripping over separate P&Ls, and now we're on a mission to re-introduce the agency to the world through our remarkable strategic and creative product. Our success lives or dies with our people. We are a fearless bunch of passionate problem solvers seeking likeminded, ambitious, empathetic people to join the agency.
Role Purpose
Lead the senior day to day relationship with your clients, navigating the client and your team throughout creative and strategic direction and delivery. You will be the senior day to day contact responsible for owning specific client relationships with the senior client contacts. As Account Director, you may also have line management responsibilities for Account Executives and Account Managers, supporting them in their development and guiding them on owning their client relationships and helping them also to deliver great work to our clients.
You will be responsible for the commercial aspect of your account regarding day-to-day finance across the account and working with your Business Director / Client Partner to manage forecasts, fee proposals and oversee project costs and billing. You will work closely with your Business Director / Client Partner to own the client account and ensure the whole team are working effectively to deliver brilliant work. Your impeccable communication, presentation skills, proactivity, interpersonal skills, client intuition and rapport will help you succeed as an Account Director.
Key Accountabilities
Agency
* Represent the best of the agency's thinking with our senior client contacts
* Understand and positively promote the Agency's philosophy, its work and integrity internally and externally
* Promote the various and wider dentsu Agency services
* Achieve the best for both the Agency and the team's Clients
* Grow and increase profitatiblity of your account(s) through identification of opportunities and winning of new business
* Increase profitability of the account(s) through identification and implementation of efficiencies in ways of working, resourcing, budgeting
* Manage the commercial performance of the account to ensure every project is commercially viable and targets are met
* Understand performance marketing and metrics, and using this information to consistently improve content output and channel strategy
* To develop and implement appropriate tracking and measurement tools to produce detailed reports on the effectiveness of our campaigns and day-to-day activity irrespective of the channel and the client they represent
* To develop and manage the end-to-end content framework from digital strategy across social and web to content creation and delivery
Clients
* Act as a trusted advisory by working closely with your senior clients - be their partner and develop a strong and trusted working relationship with clients
* Be the person our senior clients can spar with over strategy and creative - challenge their thinking and ambitions to push our work to the next level
* Understand the Client's business, their marketplace and their key objectives
* Keep updated on the Client's marketplace through competitor reviews and reading
* Ensure Client needs are met quickly, efficiently and completely
* Help in development and presentation of proposals to Clients
* Ensure regular competitor reviews are conducted and presented to Clients
* Take creative/artwork comments from Clients, discussing with AD/CD when appropriate
* Challenge and probe cient briefs, ensuring the team and all relevant parties have complete clarity on client objectives
* Colaborate with Client designated external agencies
Team
* Be aware of all the projects that the team are managing - be their key point person for escalation
* Manage and motivate the team around the clients' objectives and culture
* Over see the work of PMs, AMs and AEs checking for quality, consistency and proactivity
* Manage and develop the personnel reviews on a regular basis of any direct reports
* Mentor, manage and nurture any direct reports
* Keep BD / Client Partner up to speed on any key matters relating to team performance
* Manage up to BD / Client Partner on key projects and client developments
* Set a strong example to your team, be the person they turn to for senior input and advice
* Attend and input at weekly/daily team update/status meetings
* Work collaborately across other Dentsu teams and specialisms
Person Specification
* A complete understanding of the social media landscape- understanding the different platforms (eg TikTok, YouTube, Snapchat, Discord etc) in what they can do and how they work
* Experience of delivering work across various social platforms and guiding best practise knowledge
* Demonstrable digital knowledge to provide digital leadership alongside Dentsu Creative production team leads
* To be experienced in content marketing in an agency environment and understanding the role of content to solve a client business challenge
* Understanding the processes in end-to-end content solutions
* Experience of management of multi-discipline teams
* Experience of commercial ownership of accounts
* Expert client relationship skills - multi-stakeholder environment
* Excellent deck building capabilities
WORKING WITH US
Joining Dentsu Creative, you will be part of a creative network, delivering ideas at the intersection of brand, culture, and commerce. In an age when brands are built and grown in altogether new ways, we encourage humility alongside practical flexible problem solving.
On your journey you will partner with inspiring people across the world and become part of a truly inclusive culture where everyone is given the opportunity to thrive and create the best work of their careers; always learning and always listening to shape ideas, create culture and change behavior. By bringing together the capabilities, experience and relationships of our collective experts, the opportunities for personal growth and development are endless.
SANPO YOSHI
At DC UK, we align our behaviours with our values by grounding everything we do in the Japanese business philosophy of Sanpo Yoshi, or three-way good: Good for buyer, good for seller, good for society. It is a key differentiating philosophy for us, and you'd be instrumental in ensuring it is top of mind throughout the strategic process.
Everything we do is measured/calibrated against this 'triple outcome' definition of success. It applies equally to internal initiatives as it does external client work. From inclusive representation in our clients' communications to the carbon expended in the production process and media purchasing we are constantly looking at ways to maximise effect whilst minimising our environmental impact.
INCLUSION AND DIVERSITY
We're proud to be different and that starts with our people. We believe in equal opportunities for everyone. We won't define people by their race, gender, sexual-orientation, age or disability. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing. That's what we care about. So, whether you're joining us, or looking to move to a different part of the business, we work hard to make sure we create equal opportunities for all.
We are happy to discuss flexible and agile approaches to working for all our roles - we can't promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams.
Location:
London
Brand:
Dentsu Creative
Time Type:
Full time
Contract Type:
Permanent
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