About Us:
Sova is redefining the future of talent assessment. Our B2B SaaS platform helps global enterprises - including Vodafone, Unilever, Sky and Nationwide - transform hiring through intelligent automation, personalised experiences, and AI-powered insights.
About the Role:
We’re looking for a Product Marketing Manager who is deeply strategic, data-driven, and obsessed with understanding customers and their buying journeys. You’ll shape how our products are perceived in the market, influence roadmap decisions, and be a key player in supporting multi-stakeholder enterprise sales cycles that often span months.
You’ll work at the intersection of Marketing, Product, Sales, and Customer Success, with a clear mission: to position Sova as a category leader in AI-driven talent assessment solutions.
What You’ll Be Doing:
🧠 Strategic Market Intelligence
* Lead continuous, AI-assisted market, buyer, and competitor research to identify trends and opportunities
* Translate insights into actionable inputs for positioning, messaging, and product roadmap
* Champion voice-of-the-customer programs to refine segmentation and persona development
🧭 Product Positioning & Differentiation
* Define and refine positioning for complex enterprise use cases and long buying journeys
* Craft tailored messaging by persona, sector, and buying stage that resonates with both technical and non-technical stakeholders
* Collaborate with Product to translate technical features into customer-centric value propositions
🚀 Go-to-Market Leadership
* Own go-to-market planning for major launches, expansions, and AI innovations
* Partner with Product and Sales to build launch plans, rollout strategies, and success metrics
* Pilot and iterate messaging using AI-driven experimentation and feedback loops
🛠️ Sales & Revenue Enablement
* Create high-impact collateral (battlecards, playbooks, demo scripts, ROI calculators)
* Enable Sales and RevOps teams with training and competitive positioning
* Support ABM and deal-cycle strategies with custom content and insights
📊 Performance & Impact Measurement
* Track product marketing success using analytics platforms and tools
* Report regularly on messaging effectiveness, win/loss trends, pipeline impact, and content performance
* Rapidly iterate based on data and field feedback
🤝 Internal & Customer Collaboration
* Partner with Customer Success to spotlight customer outcomes and build references
* Use AI tools to synthesise customer feedback at scale for product and marketing use
* Facilitate cross-functional alignment across Product, GTM, and Customer teams
About You:
* 3–5 years of experience in product marketing for B2B SaaS, ideally with enterprise customers
* Strong understanding of long, complex sales cycles and multi-stakeholder buying decisions
* Strategic thinker with hands-on skills in messaging, competitive analysis, and GTM planning
* Exceptional storyteller who can adapt language for C-suite, HR leaders, and technical evaluators
* Confident using AI tools for research, testing, and campaign optimisation
* Data-driven mindset with experience in performance tracking and feedback loops
* Comfortable working in high-growth, fast-paced startup environments
Bonus points for:
* Experience within the talent acquisition or HR technology industry.
* Hands-on demonstrable experience with user research and competitor research.
Why Sova?
* 💻 Flexible work – remote-first with optional London HQ
* 🎂 Birthday off + 25 days leave + 8 bank holidays
* 🧠 Professional development budget
* 🏥 Private health insurance
* 🍻 Quarterly team socials
* 🌱 A chance to be part of a mission-driven team shaping the future of hiring