A leading premium drinks business is looking for a Senior Customer Marketing Manager to lead shopper marketing strategy across key grocery retailers. The company operates with a strong portfolio of internationally recognised brands and, since establishing their independent UK operation, has built a reputation as an employer of choice with a genuine focus on inclusion, employee development and commercial excellence.
This role will own the shopper journey for major grocery accounts including Tesco and Morrisons, translating brand propositions into compelling omnichannel activations that deliver measurable commercial impact.
The Role
* Translating brand strategy into customer marketing activations that grow P&L for both the business and retailer, working collaboratively with brand marketing, sales and insights teams
* Managing A&P and retail media budgets across customer activations, ensuring resources are allocated strategically against key growth drivers
* Building and maintaining strategic relationships with customer buying, category and marketing teams to secure best-in‑class brand activation within the grocery channel
* Developing annual customer plans aligned to business goals, setting activation direction and priorities across the off trade portfolio
* Evaluating campaign performance against KPIs and ROI, applying learnings into future planning cycles
* Partnering with sales and national account teams to deliver on‑time, on‑budget execution with an omnichannel approach
* Challenging agency partners to deliver standout shopper experiences at point of purchase
Skills and Experience
You will have demonstrable experience in shopper or trade marketing within FMCG, developing best‑in‑class customer activations within the Top4 working alongside customer media agencies to create impactful omnichannel campaigns. Strong commercial acumen is essential, along with proven project and budget management capabilities. Youll be an excellent relationship builder with the influencing skills to work effectively across internal stakeholders and external customer contacts at all levels. The role requires a self‑starter with the ability to manage multiple priorities, strong attention to detail, and analytical capability to turn insight into actionable strategy. Youll be adaptable, resilient and collaborative – someone who thrives in a team environment whilst driving results independently.
Location: Central London
Package: To £62,000 + bonus + benefits
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