The SDS will be a crucial connector between the Marketing Manager and Business Development team, playing a key role in generating high-value, qualified leads that fuel the new business development team. Your primary focus will be on identifying and qualifying commercial prospects using various sales tools and marketing activities. Evaluating the potential of these leads, engaging with prospects via a number of different channels, and effectively managing the sales funnel and CRM system to grow business revenue and handing over qualified leads to our sales team for further sales progression.
This role requires strong communication skills & excellent data analysis skills using lead generation tools to develop and execute effective lead generation strategies; our marketing teams execute and direct on multiple campaigns. This role focusses on working with that output, as well as assisting for new campaigns to come.
1. Research and Identify Leads
* Work with tools such as Similar Web, Tami and LinkedIn to research and target key verticals and buyer personas aligned to our ICP
* Manage lead data within the CRM system Creatio.
* Conduct market research input and provide to marketeer to identify potential clients in the logistics sector.
* Utilize business directories, web searches, and digital resources to find new leads.
2. Qualify Leads / Data Analysis
* Owning the data funnel of leads.
* Assess and qualify leads based on specific business criteria.
* Ensure leads meet the company's target audience and are likely to convert into sales.
* Deep dive analysis into data which demonstrates genuine leads.
3. Lead Generation Campaigns
* Develop and implement lead generation campaigns using various marketing channels, together with our marketing manager, including email marketing, social media, and content marketing.
* Follow up, chase, and hand over to the Sales team for conversion.
* Meet or exceed monthly and quarterly lead generation targets.
4. CRM Management
* Collecting data in a user friendly way.
* Maintain and update the CRM database with accurate customer and pipeline information.
* Maintain accurate records of interactions and progress in the CRM system
* Create & maintain a structured way of working in CRM with the sales team.
* Track and document all lead generation activities and results.
5. Collaboration
* Work closely with the sales and marketing team to align lead generation strategies with overall business goals.
* Participate in regular meetings to discuss progress and adjust strategies as needed.
* Schedule meetings with the sales team with qualified leads as required.
Skills:
* Excellent verbal and written communication skills; ability to effectively convey information to potential clients and build relationships.
* Strong analytical skills to assess lead quality and campaign performance.
* Ability to use data to drive decision-making; evaluates options and makes decisions based on facts and logical reasoning.
* Ability to segment and target potential clients based on their interest and needs
* Influencing others effectively.
* Expresses ideas clearly and concisely in conversations.
* Listens actively to ensure mutual understanding.
* Adjusts communication style based on the audience and context.
* Writes clear and structured messages in emails and reports.
* Adapts writing style to the intended audience.
Educational background:
* Sales, Marketing, Business or a related field (ideally).
Experience:
* 1-2 years proven experience in e-commerce lead generation, sales or similar role, preferably in the logistics industry or gained within a SAAS environment.
* Familiarity with digital marketing strategies and lead generation tools such as Similar Web, Tami and/or Linked In.
* Proficiency in social media platforms and social selling techniques to engage with potential clients
* Experience with CRM software