Overview
We are seeking a talented, experienced and creative Content Writer to join our dynamic marketing team. As a Content Writer, you will be responsible for creating engaging and lead-generating content that aligns with our brand's tone and resonates with our target audience. Your role will be essential in driving brand awareness and engagement through well-crafted content across various digital platforms. This is a hands-on role requiring an attention to detail and an understanding of brand voice and tone. You will be required to align your output with our SEO strategy to produce optimised, keyword-orientated content that reflects Google's E-E-A-T recommendations. This position necessitates a strong sense of autonomy, as you will be accountable for meeting deadlines, efficiently managing your workload, and working within a collaborative team environment.
Responsibilities
* Completion of all reports and updates relevant to the post
* Attend in-house training courses and engage with professionals and experts within our niche
* Attend all meetings relevant to the post
* Learn about and develop a deep understanding of all the Polaris brands and the required tone of voice used for each
* Monitor trends and updates across the wider industry
* Ensure compliance with our Equal Opportunities Policy and Procedure in all employment practices
* Comply with the no smoking policy in place
* Undertake other duties as requested that are commensurate with the level of responsibility and skills of the role
* Comply with all Polaris policies and procedures
* Ensure that Health and Safety for all staff is observed in the course of employment
* Ensure compliance with safeguarding procedures, throughout all work within the agency, informing the Safeguarding Manager immediately of any child protection matter or serious complaint
* Support the growth of the community through the production of high-quality and original content, including blog posts, articles, web copy and social media updates
* Work closely with the SEO Manager to incorporate keyword research and SEO best practices into your content
* Review and edit your content for accuracy, grammar, and clarity
* Align your work with key performance indicators (KPIs) aimed at evaluating content effectiveness
* Conduct in-depth research on a wide range of topics related to our brand and industry
* Embrace constructive feedback and proactively seek opportunities to enhance content performance and audience engagement
* Work closely with the wider marketing team to identify gaps in content and flag issues with existing content
* Proactive analysis of all campaigns and identifying opportunities for optimisation
Qualifications
* At least one year's experience in a copywriting role
* A university degree, ideally in a related field, or equivalent experience in a related role
* Excellent English writing skills
* Ability to work independently or as part of a team
* Basic understanding of SEO
* Ability to proof-read own and others' work
* Proactive and resourceful with a 'can-do' attitude
* High level of attention to detail
* Ability to work under pressure and meet deadlines
* Capacity to prioritise and work on multiple projects
* Outstanding communication and collaboration skills
* Experience of Asana and web CMS platforms (Umbraco, WordPress) would be beneficial but is not essential
Person Specification - Copywriter
* Qualifications: University degree or equivalent experience (Essential)
* Experience: Experience in a copywriting role (Essential)
* Experience: Experience of Asana (Desirable)
* Experience: Experience of WordPress/Umbraco (Desirable)
* Experience: Experience of working with a team or a variety of stakeholders (Essential)
* Understanding of CRO & UX principles would be useful (Desirable)
* Evidence of practical application of IT and electronic communications, including Microsoft Office and Google Suite (Essential)
* Personal Skills: Ability to communicate effectively with people at all levels including written and verbal skills (Essential)
* Personal Skills: Excellent attention to detail (Essential)
* Personal Skills: Passion for content and copywriting (Essential)
* Personal Skills: Ability to work on own initiative and as part of a team (Essential)
* Personal Skills: Reliable, flexible, dependable (Essential)
Miscellaneous
* Willingness and ability to work flexibly including weekend, early morning and evening work as necessary (Essential)
* An appreciation and commitment to Health and Safety issues in the workplace (Essential)
* A commitment to Equal Opportunities in all work practices (Essential)
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