Our client, is an international media and marketing consultancy. They work with brands to grow their business by talking to the 'right' consumers at the 'right' time, with the 'right' messages. They specialise in media strategy, planning/buying, auditing, lead generation & training.
They are looking for a data analyst, who will offer analysis and insights to help them acquire customers at scale. You will extensively interact with other teams such as, Sales, Operations, and Marketing. Your input will help shape business decisions and marketing budget investments. Training will be provided with all duties
KEY DUTIES
* Leverage data to understand in depth paid marketing channel performance across PPC, SEO, paid social media, YouTube, GDN, and others
* Identify areas for growth and support campaign managers to implement changes for growth
* Extract and analyse data to interpret impact of tests on marketing performance (e.g. cost per lead, cost per acquisition, pipeline growth, ROI).
* Provide analytical framework and support to evaluate brand and top of funnel campaigns that increase their audience.
* Collaborate with Localization and regional marketers to analyse campaign performance and pipeline growth internationally
* Collaborate with campaign managers on account analysis to support ABM efforts
* Document key finding for growth opportunities
* Conduct ad-hoc analyses on key areas of the business
CANDIDATE REQUIREMENTS
* Independent skills
* Team work skills
* Organisational skills
* Good written and oral communication skills
* Self-Motivated
* Has an interest in data and keen to start a career in the industry
* Has some knowledge of social media platforms