MARKETING ASSISTANT
ONE YEAR FIXED TERM (with option to extend)
This is an exciting opportunity for a new graduate looking for a role that offers a wide breadth of marketing experiences within a busy and varied work environment.
Role: To support the Marketing and Admissions Team in the successful delivery of marketing strategies, internal and external communications, and full-service delivery in one of Scotland’s leading independent schools.
Background: This is a small, busy, in-demand department, responsible for the Marketing, Communications and Admissions functions of the School and Nursery. The team is led by the Director of Admissions and Communications (DAC) who is a member of the Senior Leadership Team and reports directly to the Rector. Located within the very heart of the School, the team works closely with teaching staff and other departments to ensure all internal and external communications are on brand and promote the most positive aspects of KA to a wide and varied audience.
Main Duties and Responsibilities:
* curate and deliver story telling on all the School’s digital and social platforms
* digital asset creation
* support teaching staff in reporting of nursery and school activities including taking pictures and videos
* assist in the planning, design and delivery of all marketing material
* employ marketing analytics techniques to gather monthly reporting data
* support the DAC with agency partnerships including PR Agency and Digital Web partner
* day-to-day administration of KA Camps to ensure smooth running of these camps and assist with growing this new commercial platform
* assist the DAC with other commercial platforms including sponsorship and venue hire promotion
* support all event planning
* provide general administrative duties supporting the Marketing and Admissions team
The right candidate will be degree-educated or equivalent, demonstrate excellent communication skills, a sharp eye for detail, a conscientious work ethic and the ability to work to short deadlines. This role requires someone keen to learn and get stuck in, happy to multi-task and be passionate about delivering high quality work and excellent customer service. Experience with graphic design, photography and video editing – or a demonstrable desire to learn these skills – is a must. Experience of coordinating events and marketing campaigns is desirable but not essential, as is an understanding of, or interest in, the independent education sector.
In addition, the successful candidate will:
* champion the Kelvinside Academy School and Nursery Brands and ensure integrated marketing across the business
* identify marketing, PR and advertising platforms that will help reach identified target markets and raise the School’s profile and visibility to prospective parents and pupils
* work with teaching staff and pupils to collate, capture and create social media content to maintain a continuous stream of newsworthy items which showcase the successes and breadth of activities undertaken
* be expected to attend school events that take place in the evenings and weekends
* provide monthly analysis and activity reports for all digital platforms
* oversee a weekly news update sent to all parents
* oversee the day-to-day activity on the School Website - www.kelvinside.org
* assist with the planning and co-ordination of Open Days and other Admissions-led events
* assist with the planning and delivery of the annual Prize Giving events
* assisting with production of print and digital marketing content, including liaising with staff and suppliers, sourcing and collating information, copy writing and proofreading, design and production
* assist with market research including compiling recruitment data, competitor analysis and market information
* ensure all enquiries to the department are dealt with or passed on to the appropriate staff member in a timely and respectful manner.
Essential
* Excellent oral and written communication skills
* Excellent interpersonal skills and a strong team player
* Proven understanding of social media management and the power of storytelling
* Highly organised and self-motivated with a problem-solving approach
* Conscientious work ethic and flexibility to adapt to a changing workload
* Excellent competence in IT including knowledge of Excel, Word, Outlook & Teams
* Editing skills and experience of working with Canva
* Creative thinker, happy to share and try new ideas
* Passionate about customer experience
* Understanding of GDPR and data best practice
Desirable
* Knowledge of video editing and photoshop
* Experience of coordinating events and social media campaigns
* An interest in or experience of the independent education sector
* A Higher Education qualification in Marketing or related field
Hours of Work:
8.30am–4.30pm (Mon-Fri) with requirement for flexibility regarding working hours to allow cover of ad hoc events. The post is a full-time, one-year fixed term contract and is office based.
Applications:
We celebrate creativity, collaboration, honesty, and genuine enthusiasm. If you think you can fill this empty chair in our Marketing and Admissions Team from August 2025, please submit a completed application form, available from the School’s website, and full CV to Kerry Bottomley, our Director of Admissions and Communications, via kerry.bottomley@kelvinside.org by 5pm on Friday 4 July 2025.
Early applications are encouraged, and the School reserves the right to complete the recruitment process at their discretion. The successful candidate will undertake a PVG check through Disclosure Scotland.