SaaS, B2B, Brand, CRM, Demand generation, Growth strategy, Lead generation, Marketing strategy, Social Media
Employment Type: Full Time
Locations to Work: Remote | London, UK
Position: Growth Lead
What the job involves
Canonical is looking for a regional marketing manager who will be responsible for developing long-term marketing strategy and executing campaigns for EMEA across a diverse range of products and industries to support our growth strategy. This is a hands-on, multi-disciplinary, and dynamic position, requiring close collaboration with the regional sales teams, partner teams, product teams, and other marketing functions.
The ideal candidate is passionate about technology, technology marketing, and the use of technology in marketing. They prefer to work in an environment that emphasizes ownership of campaigns, collaboration, learning, curiosity, and a drive to continually improve oneself, the team, and the organization. They love to problem-solve, get hands-on, experiment, measure, and use automation to make daily life easier.
Responsibilities include:
* Developing and executing go-to-market strategies for specific industries within the EMEA region.
* Setting relevant KPIs for lead generation, demand generation, and brand awareness campaigns; monitoring and improving them regularly.
* Building organic and paid campaigns from scratch, including crafting compelling copy and creating visual assets for emails, social media, and paid ads in line with Canonical’s brand.
* Owning webinars and regional offline events from planning to execution, including pre- and post-event strategies, setup, and streaming.
* Collaborating with the CRM team to attract, convert, engage, and communicate with audiences.
* Managing regional budget planning and execution, with ongoing monitoring and adjustments.
* Working closely with regional sales teams to incorporate their insights into marketing strategies.
What we are looking for in you
* Experience in B2B marketing for enterprise IT products, SaaS experience preferred.
* Experience working with the EMEA market.
* Excellent academic results, with a Bachelor’s degree or equivalent in Business, Marketing, or STEM fields.
* Strong verbal, written, and presentation skills in English.
* Hands-on mindset with the ability to test marketing assumptions and scale effective strategies.
* Growth mindset, enthusiasm for challenges, and a proactive attitude.
* Objectivity and openness to others' views, fostering a positive team environment.
* Proven ability to prioritize tasks and meet deadlines without compromising quality.
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