We are looking for a talented and driven Social Media Manager / Sr. Executive with 4 years of experience to join our dynamic team. This pivotal role focuses on executing marketing strategies, managing impactful campaigns, and fostering the overall growth of the company. The ideal candidate will possess a robust background in both digital and traditional marketing, demonstrating the ability to lead initiatives that enhance our brand visibility and boost customer engagement.
Responsibility
* Respond to comments and messages to build relationships with social media users.
* Develop and implement a content strategy that aligns with marketing goals.
* Create and schedule engaging graphics and videos to boost audience reach.
* Plan and execute social media campaigns tied to promotions and initiatives.
* Analyze metrics using tools like Google Analytics to refine campaign performance.
* Stay informed on industry trends and tools for new engagement opportunities.
* Maintain consistent brand messaging and tone across platforms.
* Collaborate with the marketing team to synchronize social media efforts with campaigns.
* Partner with influencers to enhance brand visibility and credibility.
* Generate performance reports and provide actionable insights for improvement.
* Create strategies for managing social media crises and addressing negative feedback.
* Train team members on social media engagement and content creation best practices.
Requirements
* Bachelor's degree in Marketing, Communications, or a related field.
* 4 years of experience in SEO and digital marketing, preferably in a managerial role.
* Expertise in on-page and off-page SEO techniques, including keyword research and link-building strategies.
* Proficiency with SEO tools like Google Analytics, SEMrush, Moz, Ahrefs, or similar platforms.
* Strong understanding of search engine algorithms and ranking factors to optimize content effectively.
* Experience with content management systems (CMS) such as WordPress, Shopify, or Joomla.
* Familiarity with HTML, CSS, and JavaScript as they relate to SEO best practices.
* Ability to perform technical SEO audits and implement necessary improvements.
* Proficient in conducting competitor analysis and developing strategies to outperform them.
* Knowledge of local SEO strategies for enhancing visibility in local search results.
* Experience with A/B testing and conversion rate optimization (CRO) techniques.
* Strong analytical skills to interpret data and generate actionable insights for strategy adjustments.
* Excellent communication and collaboration skills to work with cross-functional teams.
* Understanding of digital marketing trends and how they impact SEO strategies.
* Familiarity with social media and its role in SEO to drive traffic and engagement.
What We Offer
* Competitive salary and benefits package.
* Opportunities for professional growth and development through training programs and workshops.
* A creative and collaborative work environment that encourages innovation.
* Flexible working hours and remote work options.
* Team-building activities and social events to foster a strong company culture.
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