Job Title: Head of Marketing Finance
Location: Altrincham (Hybrid 3 days per week in office)
Salary: Up to £75,000 per year (Depending on Experience)
Job Type: Full-time, Permanent
Industry: Financial Services / Fintech
Job Summary
Were hiring a Head of Marketing for a growing fintech business that supports UK SMEs with flexible funding solutions. This is a hands-on, strategic marketing role focused on lead generation, lead conversion, CRM management, and customer retention.
Youll report directly to the CMO and play a key part in shaping how the company attracts, converts, and retains small business customers. If you're data-driven, commercially minded, and passionate about helping SMEs thrive, this is a fantastic opportunity to make a real impact.
Key Responsibilities
* Plan and deliver lead generation campaigns across digital, email, content, and partner channels
* Collaborate with the sales team to optimise conversion rates and improve lead-to-sale performance
* Own the CRM platform (e.g. HubSpot or Salesforce) manage automation, segmentation, and reporting
* Develop customer lifecycle programmes to increase engagement, retention, and repeat business
* Oversee digital channels including the website, paid media, and SEO to drive acquisition
* Create high-quality content such as blogs, guides, and case studies tailored to SME audiences
* Manage and grow affiliate, broker, and referral partnerships to expand reach
* Analyse campaign results, measure ROI, and present insights to the wider leadership team
Required Skills & Experience
* B2B marketing experience, ideally within fintech, financial services, or SME lending
* Strong knowledge of lead generation and CRM marketing
* Experience managing and optimising conversion funnels
* Confident using marketing automation tools and CRM systems
* Excellent written and verbal communication skills
* Commercially focused with strong data analysis and reporting abilities
Desirable
* Experience in a scale-up or high-growth environment
* Familiarity with affiliate marketing, partner marketing, or account-based marketing (ABM)
Benefits
* Salary up to £75,000 (depending on experience)
* Hybrid working model (3 days in Altrincham office)
* Key role in a marketing transformation project
* High-impact position with autonomy and leadership exposure
* Supportive, collaborative culture with a focus on customer success
Application Instructions
Apply now with your CV and a brief cover note outlining your relevant experience.
Recruiter Contact
Max Tullis-Turner
Practice Lead, Digital | Blue Pelican
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* 01892 507130
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