Job Description
Job Summary:
As a Senior Paid Media Manager, you will play a critical role in improving the ROI and performance of our paid digital campaigns. You'll focus on launching and optimizing campaigns that acquire new customers as well as retention. Using analytics and performance data, you'll ensure our digital campaigns drive demand, perform effectively, and contribute to revenue growth and profitability. As part of the UK Digital Sales team, you'll work closely with product marketing, content, channel specialists and sales teams to enhance our paid media strategy through data-driven insights and campaign management.
DELIEVERABLES
Strategy Development:
· Lead strategic planning, execution, and optimisation of paid media campaigns to drive brand awareness, demand generation, customer acquisition and retention
· Develop comprehensive paid media plans aligned with business goals, marketing initiatives, and integrated campaigns.
· Analysis and provide product recommendations based on competition, LTV and profitability
Campaign Management:
· Collaborate with cross-functional teams including creative, technical, UX, Sales, and Operations—to ensure message cohesion and funnel performance tracking.
· Identify opportunities in current paid channels and campaigns and develop action plans to enhance overall performance.
· Stay current with industry trends, platform updates, and emerging technologies to maintain leadership in paid media innovation.
· Partner with Product Marketing and Sales teams to conduct A/B tests, determining the most effective messaging, creative, and targeting strategies for each campaign.
· Share your knowledge of the channels and audiences with the digital channel specialists. Be the expert on your audiences and platforms.
Analytics & Reporting:
· Regularly review publishers’ performance, campaign metrics, and deliverables, and conduct weekly business reviews to assess and optimize contributions.
· Analyse campaign effectiveness and performance to enhance ROI. Recommend budget reallocation to high-performing campaigns and channels while identifying areas for improvement.
· Present campaign results and insights to internal stakeholders, including senior management.
· Leverage data from Google Analytics, Google Ads, Facebook Business Manager, and third-party attribution tools to drive campaign optimization.
· Skilfully translate complex data into clear, actionable insights for stakeholders who aren't deeply familiar with paid media.
Budget Management:
· Manage budget allocation, bid strategies, and audience segmentation to maximize return on ad spend (ROAS).
· Track and report on media spend, adjusting as necessary to align with campaign goals and market conditions.
Collaboration & Leadership:
· Provide guidance and mentorship to junior team members, fostering a collaborative and high-performance work environment.
SKILLS
Experience:
· You have proven success in scaling paid media channels, driving measurable growth and elevating demand generation, actively finding ways and making asks to senior leaders.
· Minimum of 6 + years of experience in paid media management with a strong understanding of paid search, paid social, and programmatic
· Familiarity with attribution models, lead scoring, and marketing funnel strategies.
· Strong understanding of the mobile telecommunications industry, including consumer behaviour, acquisition and digital trends.
· Proven track record of managing large-scale paid media campaigns with substantial budgets and achieving measurable results.
Technical Skills:
· Experience leading campaigns across Google Ads, LinkedIn, Amazon, Facebook, Twitter, Paid Search, programmatic display and automated platforms
· Expertise in digital advertising platforms such as Google Ads, Facebook Ads Manager, and programmatic buying tools.
· Proficient in analytics tools such as Google Analytics, Datorama, Data Studio, and other performance reporting platforms.
Soft Skills:
· Excellent communication, negotiation, and interpersonal skills.
· Strong project management abilities with a focus on detail and deadlines.
· Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.
· Proactive, results-oriented, and able to work both independently and as part of a team.