Overview
You will have at least 5 years’ experience working as a Marketing Executive (incorporating business to business) and you will be responsible for supporting the Digital Marketing Manager and wider marketing team with the development and execution of a wide range of on and offline marketing activities and campaigns, as part of a content-led, digital first marketing strategy.
Full of variety this role includes responsibility for Literature, Advertising, Promotions, PR, Email Campaigns and Website updates and Development for our extensive product range and broad customer base
Responsibilities
Responsible for the design, delivery and reporting of integrated marketing campaigns by planning email campaigns, designing campaign structures, executing campaigns using marketing automation software, and reporting on their effectiveness.
* To plan, manage and deliver a full calendar of customer and prospect events.
* Supporting the marketing team to hit lead generation goals, particularly growing the business development pipeline for sales.
* Supporting content executive to plan and produce necessary collateral for campaigns, case studies and sales needs.
* Driving the delivery of successful telemarketing campaigns by providing effective supporting materials and facilitating timely briefings with relevant team members and stakeholders.
* Be an ideas engine for the business, by creating campaigns around key events and times of the year to maximise lead generation.
* Support Partner Manager to execute on partner marketing activities
Skills needed
* Proactive and self-starter
* Commercially focused
* Business to business experience (essential)
* Influencing & communication skills
* Excellent organisation & admin skills
* Budgeting & reporting skills
* Extremely keen eye for detail
* Target / numbers focused & driven
* Energetic, enthusiastic & extremely self-motivated
* Innovative & creative
* Very good understanding of marketing campaign planning and tactical implementation (essential)
* Hands on experience of off and online communications, lead generation, CRM software and marketing campaigns (essential)
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