At Inizio Evoke, we put the soul into science, use empathy as our measure of excellence and commit to only brave action – because health deserves so much more.
Our health first, sector second approach covers the full spectrum of marketing and communications, using insight driven creativity to inspire meaningful behaviour change across multiple channels and audiences.
We believe everyone has a purpose at Inizio Evoke, and it’s everyone’s role to make health more human.
LI #GK
The opportunity
We are seeking an experienced and proactive Social Media & Content Manager with healthcare experience, to cover a 6-month maternity leave. This role will be responsible for planning, creating, managing, and optimising organic and paid social media activity for a portfolio of clients, while delivering measurable impact across content performance, community growth, and strategic innovation.
Day to day responsibilities include
* Develop and manage strategic content calendars across Instagram, Facebook, and LinkedIn.
* Write platform-specific, engaging copy aligned to brand tone and audience preferences.
* Schedule, publish, and optimise social content to maximise reach and engagement.
* Adapt creative assets and copy based on evolving platform formats and requirements.
* Monitor content performance and produce regular reporting with actionable insights.
* Present content calendars, performance results, and optimisation strategies to clients.
* Implement follower growth strategies aligned with client objectives.
* Stay ahead of platform trends, emerging formats, and user behaviours to keep content innovative and relevant.
* Proactively identify strategic improvements to strengthen client social media presence.
* Plan, launch, and manage paid social campaigns across Meta (Facebook/Instagram) and LinkedIn.
* Define campaign objectives, targeting, creative direction, and budget allocations.
* Monitor campaign performance and make ongoing optimisations to improve ROI.
* Produce post-campaign analysis reports, including insights and strategic recommendations.
* Manage annual paid media budgets, ensuring smart allocation and spend efficiency.
* Plan and execute strategic boosting of posts, based on performance goals and campaign priorities.
* Boost content to enhance reach and engagement where appropriate.
* Create and manage Facebook events in support of campaign or brand initiatives.
* Remain up to date with algorithm changes and best practices to ensure content effectiveness.
* Create persuasive pitch decks for new business and growth opportunities.
* Develop clear, engaging presentation slides that align with strategic storytelling.
* Confidently present to clients and stakeholders, adapting communication style as needed.
* Work closely with internal teams to refine messaging and ensure brand consistency.
* Use Brandwatch to monitor brand sentiment, competitor activity, and industry trends.
* Extract insights to guide content planning and audience engagement.
* Create reports and strategic recommendations based on listening data.
* Spot emerging risks or opportunities by analysing conversations and trends.
What you’ll bring
* 3+ years experience in an agency (or similar) role
* Proven experience managing social media for brands across multiple platforms.
* Strong copywriting skills with the ability to tailor tone and message to various audiences.
* Hands-on experience with paid social advertising (Meta & LinkedIn essential).
* Analytical mindset with experience using reporting tools and interpreting data.
* Familiarity with social listening platforms, particularly Brandwatch.
* Excellent presentation and communication skills.
* Organised, detail-oriented, and capable of managing multiple projects simultaneously.
* Comfortable working collaboratively in a fast-paced environment.
Our offer to you
This role can be based from any of our UK offices Brighton, London, Manchester or Macclesfield on a hybrid working model, we are also happy to support a UK based fully remote employee for this role.
Benefits include
* Generous annual leave including the time between Christmas and New Year off
* Contributory company pension scheme
* Dynamic working
* Health insurance
* Income protection insurance
* Discretionary bonus scheme
* Season ticket loan
Don't meet every job requirement? That's okay! Our company is dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role, but your experience doesn't perfectly fit every qualification, we encourage you to apply anyway. You may be just the right person for this role or others.
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